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Drexel University Community College Recruitment

The Brief:

Drexel University approached College Marketing Group with the goal of reaching local community college students in the greater PA area to promote their transfer program.

Quick Hits

The program targeted 10 select community college campuses and involved a combination of Email Marketing & Campus Postering.

Over 3,400 potential applicants

Standout Statistics:

  • College Marketing Group produced & placed 1,000 posters across 10 campuses over a 2 month period.
  • College Marketing Group sent out nearly 200,000 emails to potential transfer students at the target campuses.
  • These emails generated an average Open Rate of 19% and a CTR of 1.76%.
  • Over 3,400 potential applicants visited the Drexel landing page to learn more about the transfer process and sign-up.