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Care.com Brand Promotion

The Brief:

Care.com sought to increase the amount of babysitters using its service in the Denver area.

Quick Hits:

CMG set up a branded tent at University of Colorado – Denver’s annual “Spring Fling”, a festival thrown for student and faculty at their campus in downtown Denver. Brand Ambassador’s distributed flyers, branded premiums, and informed students about the Care.com brand and services

3000+ student interactions & over 12,000 impressions

Our Results

If you walked around UC – Denver’s, it was hard to miss Care.com frisbees flying overhead, or students walking together with Care.com tumblers or sunglasses. By posing students with the question, “Do you have a summer job?”, we instantly created a need in their mind, which we delivered an immediate answer to with Care.com’s services.