Care.com sought to increase the amount of babysitters using its service in the Denver area.
CMG set up a branded tent at University of Colorado – Denver’s annual “Spring Fling”, a festival thrown for student and faculty at their campus in downtown Denver. Brand Ambassador’s distributed flyers, branded premiums, and informed students about the Care.com brand and services
If you walked around UC – Denver’s, it was hard to miss Care.com frisbees flying overhead, or students walking together with Care.com tumblers or sunglasses. By posing students with the question, “Do you have a summer job?”, we instantly created a need in their mind, which we delivered an immediate answer to with Care.com’s services.