Digital Marketing

Connect with Students Where They Spend Their Time, Online

Digital marketing is the thread that ties your college marketing strategy together. Make sure it’s being handled by experts who know how to reach your college audience. We offer a full suite of online digital marketing services with a focus on serving ads to students wherever they are and targeting those who are demonstrating intent to convert.

Highlights

Target college audience through search, context, location, and recency
Serve ads cross-platform – mobile, video, display, native
Optimization by time of day, device type, day of week, frequency, content, location, ad creative, and search terms
Full reporting metrics – impressions, clicks, views, conversions
Email targeting by school, geographic area, degree, year in school, gender, race, age, hobbies/interests, parents of students

We’re a good fit for you if:

You Need Campaign Help.

You need help connecting with students where they spend most of their time, online!

You Need Measurable Results.

You need reports showing who’s responding, engaging with your products and services online.

You Need Brand Targeting.

You need a targeted online campaign with less waste and more focus on conversions.

Strategy & Tactics

There are many effective digital marketing tactics that accomplish different things. We use all of them. You need a partner that knows how to turn these tactics into conversions. We can reach college students online at every level of engagement. Instead of passively waiting for users to find
an online ad, we find the college user and serve your ads where they go. This is done by geo-fencing mobile devices on campus, geo-targeting ip addresses, re-targeting website visits, identifying online behaviors, and pulling all online data resources needed to make the campaign successful. The concentration of ads served changes based on what’s producing the best results.

You can also directly message your college student targets with an email blast to their private address. CMG will build a custom list of people based on your unique targeting goals and send your email to all the recipients. User lists are permission-based and comply with all laws and best
practices.

Sample Work

Multiple Universities

Rise Real Estate Email Campaigns

Media Education Foundation

Online Campaigns

Drexel University

Drexel University Community College Recruitment

See More Work

Testimonials

"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."

Jennifer Hubina

Capsule Pharmacy

“College Marketing has been a good partner in working with to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”

Lindsey Savoie & Janet Slater

University of Illinios – Gies School of Business

"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."

Jeff Davis

Drexel University

“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”

Chad La Tourette

Tapingo

"Campus postering worked well to promote graduate studies programs for one of our clients Higher Ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."

Alexandra Tighe