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Connecting with College Students Off Campus

Colleges across the nation are closing their campuses to keep students and the community safe from the spread of the new coronavirus (COVID-19).

This is a difficult time for everyone, including brands and student employers who count on college student marketing as an integral part of their advertising and recruiting strategies.

With campuses closing, career fairs are off the table, and the traditional avenue of on-campus marketing isn’t an option for the rest of the spring semester.

Although we all hope that life will return to normal sooner than later, you have a business to run now. And after the coronavirus has come and gone, you don’t want to be playing catch up.

So how can brands and employers safely and responsibly connect with college students off campus? The key is digital marketing.

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College Marketing group digital marketing helps brands and universities reach college students

College Marketing Group is Here to Help You Keep Your Business Up and Running

Digital marketing lets you connect with college students no matter where they are. College Marketing Group can help you successfully execute your advertising and recruiting efforts by:

  • Targeting students with Facebook ads based on where they live, their parents’ income, age, interests, and more
  • Email list building and segmented email marketing for each of your college student personas and their parents
  • Organic content ideation and creation to continually engage with college students online
  • Serving ads across platforms with programmatic advertising
  • Influencer marketing
  • Customized multimedia campaigns

College Marketing Group can help you grow your online presence now, so you can continue to connect with college students long after this challenge has passed.

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Brands We've Helped

Testimonials

"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."

Jennifer Hubina

Capsule Pharmacy

“College Marketing Group has been a good partner in working to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”

Lindsey Savoie & Janet Slater

University of Illinios – Gies School of Business

"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."

Jeff Davis

Drexel University

“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”

Chad La Tourette

Tapingo

"Campus postering worked well to promote graduate studies programs for one of our client's higher ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."

Alexandra Tighe

Clarkson University

"Since 2018, RISE Real Estate has turned to the team at CMG to execute digital marketing campaigns that deliver results. Through the effective use of email marketing we've promoted student housing property tours and special leasing opportunities to target audiences. The team at CMG is professional, responsive, and results oriented!"

Fania Braaf

Marketing Manager Rise: A Real Estate Company

College student access starts here.

We can help you reach students of any college or university in the United States, and will ensure your college marketing plan is executed on time, on budget, while delivering you a solid ROI.

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