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Tap Into Next-Generation Talent with College Marketing Group

From up-and-coming freshmen to soon-to-be grads, we help college student employers recruit and retain the best and the brightest.

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Schools and Brands We've Helped

Today’s college students will be tomorrow’s leaders. While you may not be able to engage with future employees face-to-face right now, reaching students digitally is key for college student employers in 2021.

Whether you’re a local bank or national brand looking to hire students, we can help you get your open positions filled with a multi-channel digital marketing strategy.

From Facebook to LinkedIn, paid ads to email marketing, knowing where college students look for jobs and how to capture their attention is key to finding and hiring top-tier talent.

Tactics We Use

Facebook Marketing

  • 90% of companies are promoting jobs on social media. If you aren’t on the bandwagon yet, you could be missing out on some highly qualified candidates.
  • Even worse, you could be forfeiting top talent to your competitors.
  • Facebook can be a powerful tool to promote your workplace culture and show college students why your company is the one they want to work for. 
  • Plus, you can utilize the platform to list job opportunities and help in your hunt for the best candidates.

College Student Fairs

  • Hosting an information session and hiring for internship, part-time, or full-time roles can help put your company on the map and on the list of upcoming college grads. 
  • While social distancing is still in place, we can help you partner with a school’s career services office to meet students virtually through career fairs or other hiring events.

LinkedIn Marketing

  • Gen Z is more likely than any other generation to research companies online before applying to them. That’s why a solid presence on LinkedIn — one of the most-used hiring platforms — is crucial.
  • Most people think of LinkedIn as just a job-posting platform. But there are features on the site that you can use to build brand trust, awareness around open positions, and pique the interest of college students looking for work.

Learn more about recruiting star college student talent with LinkedIn >

Student Employers Blog

Brands/Advertisers

How to Use Inbound Marketing Strategies to Reach College Students

Marketing tactics like banners and on-campus promotions used to work wonders to reach college students and parents. Then...

Student Employers

Looking to Hire College Students? Recruit Star Talent with a Solid LinkedIn Strategy

As a student employer, you have to consistently communicate how working for your business will be a fulfilling...

Student Employers

How To Hire College Students During Coronavirus

In the era of the coronavirus, it’s harder than ever for businesses to connect with college students for...

Student Employers

Gen Z Characteristics: What They Really Look Like

Gen Z is one of the largest and most diverse generations making up at least 27% of the...

Student Employers

How to Avoid College Student Employee Burnout

There are many good reasons to hire college students to work at your company while they’re still in...

Student Employers

6 Tips to Improve College Student Employee Retention

The competition between employers to hire qualified candidates right out of college is fierce. And for good reason:...

Student Employers

How to Mobilize Your College Employees to Recruit More Students

Remember what you used to have to do to get a job in college? You’d dress up in...

Student Employers

How to Use Facebook to Up Your College Student Recruitment Game

Every business, big or small, shouldn’t overlook the benefits of hiring college students. That includes recent grads and...

Student Employers

Where Do College Students Look for Job Opportunities?

If you’re an employer looking to recruit college students, you’re in luck. They’re a demographic that never dries...

Student Employers

5 Reasons to Hire College Students Before Graduation

Every year, a new batch of college students gets ready for graduation and starts thinking seriously about next...

Student Employers

How Companies Make it Harder to Hire College Students

Spring break is over, and college seniors are getting closer and closer to graduating. Many are already sending...

Student Employers

Using Links in Job Descriptions

The Problem: Students don’t spend time on employer career pages to find open job postings. We’ve had the...

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