Why Your Digital Marketing Should Be More Accessible and How to Do It
In spring of 2022, over 16 million students enrolled in college across the country. Of those students, 17%...
7 Important Email KPIs To Track Performance and How to Improve Them
Despite their love of social media, college students still use email to stay up to date with brands’ products...
9 College Admission Trends to Watch in the New School Year
The COVID-19 pandemic changed nearly everything about how the collegiate world functions. Through 2020–2022, we’ve seen the tremendous...
What Are KPIs and How Can You Use Them to Improve Your Content Marketing
Content marketing is an important organic strategy that helps your school or brand build awareness and trust with...
How You Can Improve Your University’s Content Marketing Plan
A strong marketing strategy is one of the most effective ways to grow your college audience and drive...
Why Your Brand Needs Audience Personas to Convert More College Students
When you consider how to market to college students, do you craft messaging with a specific person in...
Why a Strong Visual Identity Helps Market Your Brand to College Students
With branding, a bad first impression is a hard one to shake. This is especially true when you’re...
How to Increase Summer School Enrollment This Season
Enrollment marketers in higher education face an uphill battle to attract, recruit, and retain new students throughout the...
5 College Student Marketing Trends to Know in 2022
Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...
The Best Print and Digital Marketing Resource for Universities
It’s always a hectic time of year for university marketing departments! Right now, you’re likely slammed with promoting...
The Benefits of Integrating Facebook Ads and Shopify for Brands
Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes...
How to Use Inbound Marketing Strategies to Reach College Students
Marketing tactics like banners and on-campus promotions used to work wonders to reach college students and parents. Then...
7 Ways Your College Athletic Department Can Boost Event Ticket Sales This Fall
Collegiate sports marketing and athletic departments will face unique challenges this fall. Even as colleges and universities promise...
What the Popularity of Gap Years Tells Us About Gen Z
With the global pandemic still impacting the college landscape, many current and prospective students are deciding to spend...
How to Effectively Communicate Campus Safety to Students
For many students, college is the first time they’re living away from their parents. The independence from family...
