
Why Your Brand Needs Audience Personas to Convert More College Students
When you consider how to market to college students, do you craft messaging with a specific person in...
Why Your Brand Needs Audience Personas to Convert More College Students
When you consider how to market to college students, do you craft messaging with a specific person in...
Why a Strong Visual Identity Helps Market Your Brand to College Students
With branding, a bad first impression is a hard one to shake. This is especially true when you’re...
How to Increase Summer School Enrollment This Season
Enrollment marketers in higher education face an uphill battle to attract, recruit, and retain new students throughout the...
5 College Student Marketing Trends to Know in 2022
Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...
The Best Print and Digital Marketing Resource for Universities
It’s always a hectic time of year for university marketing departments! Right now, you’re likely slammed with promoting...
The Benefits of Integrating Facebook Ads and Shopify for Brands
Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes...
How to Use Inbound Marketing Strategies to Reach College Students
Marketing tactics like banners and on-campus promotions used to work wonders to reach college students and parents. Then...
7 Ways Your College Athletic Department Can Boost Event Ticket Sales This Fall
Collegiate sports marketing and athletic departments will face unique challenges this fall. Even as colleges and universities promise...
What the Popularity of Gap Years Tells Us About Gen Z
With the global pandemic still impacting the college landscape, many current and prospective students are deciding to spend...
How to Effectively Communicate Campus Safety to Students
For many students, college is the first time they’re living away from their parents. The independence from family...
Boost Your Enrollment with This Influencer Marketing Hack
Creativity and innovation have always been important parts of college enrollment marketing. And now that enrollment rates have...
How to Revolutionize Your Enrollment Strategy with TikTok
If you’re feeling like recruiting college students has gotten harder than ever this year, you're not alone. College...
How to Improve Your University’s Website for Enrollment
College student enrollment has been declining over the years. Before 2020, rising tuition costs was largely to blame....
All You Need to Know About the Magic of Quidditch on College Campuses
Quidditch — a once fictional sport — first appeared in J.K. Rowling’s debut novel Harry Potter and the...
How to Up Your Enrollment Marketing Game on Instagram
As a university, trying to figure out which social media platform to use when marketing to prospective college...