When you consider how to market to college students, do you craft messaging with a specific person in...

With branding, a bad first impression is a hard one to shake. This is especially true when you’re...

Enrollment marketers in higher education face an uphill battle to attract, recruit, and retain new students throughout the...

Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...

It’s always a hectic time of year for university marketing departments! Right now, you’re likely slammed with promoting...

Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes...

Marketing tactics like banners and on-campus promotions used to work wonders to reach college students and parents. Then...

Collegiate sports marketing and athletic departments will face unique challenges this fall. Even as colleges and universities promise...

With the global pandemic still impacting the college landscape, many current and prospective students are deciding to spend...

For many students, college is the first time they’re living away from their parents. The independence from family...

Creativity and innovation have always been important parts of college enrollment marketing. And now that enrollment rates have...

If you’re feeling like recruiting college students has gotten harder than ever this year, you're not alone. College...

College student enrollment has been declining over the years. Before 2020, rising tuition costs was largely to blame....

Quidditch — a once fictional sport — first appeared in J.K. Rowling’s debut novel Harry Potter and the...

As a university, trying to figure out which social media platform to use when marketing to prospective college...