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Tips for marketing to college students during finals week

Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the...

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How the use of color and shapes are affecting your college marketing

Have you ever taken the time to think about colors and shapes when designing your advertising? There is...

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College Student Consumers: Total Population, Spending, and Device Use (Infographic)

Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....

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Back-To-School Marketing Pro Tips

The team at College Marketing knows a thing or two about college marketing. It’s what we do day...

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Jason Bakker: Alumni Spotlight in Murphy Reporter

Larissa Mavros interviews University of Minnesota alum and COO of College Marketing Group, Jason Bakker, in the spring...

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Ad Sales Job Opportunity

Do you dream of a sales role where you have the freedom to prospect and close new business...

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Mike Monnat promoted to role of Digital Advertising Manager

Meet Mike Monnat. Mike started with College Marketing Group in 2014 as an Account Manager and quickly became...

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College Marketing’s Mammoth Mural – Time Lapse

College Marketing Group recently had the pleasure of hosting the insanely talented Adam Turman and David Witt as...

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College Marketing Group Hires Joan Nelson to Lead Business Development

In order to support continued growth, specialized media and marketing agency College Marketing Group, Inc., has hired Joan...

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What March Madness Brackets Taught Me About On Campus Marketing

It’s that time of year again! Time to review the March Madness brackets I created and see what...

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Minnesota Business Honors College Marketing Group as a “Best Company to Work For”

Twin Cities-based college marketing agency College Marketing Group Inc. has been honored by Minnesota Business as one of...

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The Elements of a Great Call to Action Button

A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....

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The Do’s and Don’ts for Advertising to Gen Z On Campus

Marketing to college students on campus can be like navigating a minefield. Campus restrictions, fragmented media choices, ever-changing...

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Crafting A Marketing Message For GEN Z

If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...

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Gen Z Campus: The New Kids on the Quad

For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...