13 Random Facts about Friday the 13th
More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of...
April Fool’s Day College Pranks & Traditions
The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...
Student Email Advertising Tips
A lot can be said (and has been said) about the effectiveness of email marketing to college students....
Some likely ‘haunts’ for college kids this Halloween
Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...
Horror Movie Marketing Tactics
During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...
10 College Football Players to Watch
This college football season is one marked by big names and accomplished players. Never before have two Heisman...
Cool Sidewalk Advertising Tactics
[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...
The pros and cons of pocket promotions
Many college marketers are tasked with getting on campus to interact with students, press the flesh, and hype...
5 steps to refresh your campus marketing plan
"Handsome Kevin got a little off track. Took a year off of college, and he never went back."...
Go outdoors and undercover on campus
Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue...
Measuring Brand Health on Campus
It's funny how some brands dive into marketing on campus and ignore what they normally might do when...
