The Legging This isn't really a news flash, leggings have been "in" for a couple of seasons now....

Ole Miss The place to be is "The Grove". It's where all the pre-partying happens. The Grove opens...

The Fitted Flannel The baggy flannel says 'I've spent the day choppin' lumber n' scratchin' m'self'. The fitted...

More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of...

The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...

A lot can be said (and has been said) about the effectiveness of email marketing to college students....

Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...

During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...

This college football season is one marked by big names and accomplished players. Never before have two Heisman...

[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...

Many college marketers are tasked with getting on campus to interact with students, press the flesh, and hype...

"Handsome Kevin got a little off track. Took a year off of college, and he never went back."...

Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue...

It's funny how some brands dive into marketing on campus and ignore what they normally might do when...