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Brands/Advertisers Posts

Brands/Advertisers

College Student Consumers: Total Population, Spending, and Device Use (Infographic)

Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....

Brands/Advertisers

Back-To-School Marketing Pro Tips

The team at College Marketing knows a thing or two about college marketing. It’s what we do day...

Brands/Advertisers

What March Madness Brackets Taught Me About On Campus Marketing

It’s that time of year again! Time to review the March Madness brackets I created and see what...

Brands/Advertisers

The Elements of a Great Call to Action Button

A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....

Brands/Advertisers

Crafting A Marketing Message For GEN Z

If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...

Brands/Advertisers

Gen Z Campus: The New Kids on the Quad

For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...

Brands/Advertisers

3 Hospitality Marketing Myths About College Spring Break

College spring break has been immortalized in countless movies, tv shows, and the media as an all out,...

Brands/Advertisers

Travel Marketing: students officially “over” the typical spring break

Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is...

Brands/Advertisers

6 New Year’s Resolutions for College Marketers

Stop assuming college students will love your idea Take the time to ask yourself some tough questions about...

Brands/Advertisers

Why Advertisers who target ‘Millennials’ are missing the mark

“Millennial” is a buzz-word in advertising these days. You can barely open a web browser without stumbling on...

Brands/Advertisers

How to Get App Downloads 101

Believe it or not, we started out slinging newspaper ads. Covering the entire nation, College Marketing Group, founded...

Brands/Advertisers

5 Major Factors to Consider when Marketing to Millennials

It’s 2015 and the United States is changing in new ways with an onslaught of new technology and...

Brands/Advertisers

Consider smartphones when designing your next student email promotion

Everyone from retailers to fast food chains have tapped us for our college student email marketing capabilities. One...

Brands/Advertisers

Blackboard Back-to-School Move-In Teams

This fall, College Marketing Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School. As a company,...

Brands/Advertisers

High School Sweet Tooth, Teens and Their Candy Cravings

To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their...