Millennial technology use is showing a propensity for mobility according to the latest study from the Pew Research...

Part 1 of 3 in a series of posts related to marketing to the senses. As humans, we...

While football and basketball get the most national press as far as collegiate athletics go, there's another sport...

The Jersey Shore Campuses everywhere will have no shortage of faux "Guidettes" and "Juice Heads" fist pumping the...

Some spooky stats from the National Retail Federation predict that Halloween spending will jump to $5.8 billion this...

The Legging This isn't really a news flash, leggings have been "in" for a couple of seasons now....

Ole Miss The place to be is "The Grove". It's where all the pre-partying happens. The Grove opens...

The Fitted Flannel The baggy flannel says 'I've spent the day choppin' lumber n' scratchin' m'self'. The fitted...

More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of...

The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...

A lot can be said (and has been said) about the effectiveness of email marketing to college students....

Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...

During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...

This college football season is one marked by big names and accomplished players. Never before have two Heisman...

[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...