On-campus Event Checklist: 9 Things You Need To Plan For
Marketing on campus with events is a great way to engage students and create a lasting impression. Planning...
A Guide to Advertising On Campus With Snapchat Geofilters
Snapchat, the app where images disappear just seconds after they are viewed, is no doubt a big deal...
Dorm move-in marketing: 3 keys to success
Move-in is a huge day in the lives of students. For freshman, it’s the start of a new...
How fluent are you in college student slang?
Today’s universities are abound with new innovations, creativity, and deep academic study that is preparing the minds of...
Tips for marketing to college students during finals week
Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the...
How the use of color and shapes are affecting your college marketing
Have you ever taken the time to think about colors and shapes when designing your advertising? There is...
College Student Consumers: Total Population, Spending, and Device Use (Infographic)
Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....
Back-To-School Marketing Pro Tips
The team at College Marketing knows a thing or two about college marketing. It’s what we do day...
What March Madness Brackets Taught Me About On Campus Marketing
It’s that time of year again! Time to review the March Madness brackets I created and see what...
The Elements of a Great Call to Action Button
A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....
Crafting A Marketing Message For GEN Z
If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...
Gen Z Campus: The New Kids on the Quad
For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...
3 Hospitality Marketing Myths About College Spring Break
College spring break has been immortalized in countless movies, tv shows, and the media as an all out,...
Travel Marketing: students officially “over” the typical spring break
Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is...
6 New Year’s Resolutions for College Marketers
Stop assuming college students will love your idea Take the time to ask yourself some tough questions about...
