How to Win at College Student Marketing During Finals Week
Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...
How to Measure and Improve College Brand Ambassador Performance
Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...
Out-of-the Box Marketing Tips for College Football Games
The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...
How to Win at On-Campus Marketing On Move-In Day
Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...
How to Get College Student Brand Ambassadors & Evangelists
One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...
College Student Marketing: How to Make the Perfect Video
One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...
How Your Brand Can Make a Splash on Campus
Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...
How Your Brand Story Can Build Customer Loyalty With College Students
Brands that market to college students may be able to stay in the black by simply highlighting their...
5 Ways Brands Should Optimize Their Back-to-School Emails
For college students across the country, summer break is just getting started. But for advertisers, now’s the time...
10 Easy Ways to Build Your Email List Before Back-to-School Sales Start
For most millennials, social media is a one-stop shop for all their needs. It’s where they get their...
4 Ways to Reach College Students Online for Back-to-School Shopping
Believe it or not, it’s almost that time of year again — that’s right, we mean back-to-school shopping...
3 Reasons Your Brand Should Offer College Student Discounts
Between school, socializing, and work, college students are busy. They’ve got to be selective with how they spend...
Where Do College Students Get Their Spending Money?
It’s no secret that college students like to spend money. Most college students spend $6,000 a year on...
How Do College Students Spend Their Money?
College students exist in that sweet spot between being a teenager who’s dependent on lunch money from their...
2017 Higher Education Statistics, Trends, and Marketing
The Department of Education has released updated information regarding trends in higher education. Some highlights are below (the...
