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Brands/Advertisers Posts

Brands/Advertisers

How the use of color and shapes are affecting your college marketing

Have you ever taken the time to think about colors and shapes when designing your advertising? There is...

Brands/Advertisers

College Student Consumers: Total Population, Spending, and Device Use (Infographic)

Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....

Brands/Advertisers

Back-To-School Marketing Pro Tips

The team at College Marketing knows a thing or two about college marketing. It’s what we do day...

Brands/Advertisers

What March Madness Brackets Taught Me About On Campus Marketing

It’s that time of year again! Time to review the March Madness brackets I created and see what...

Brands/Advertisers

The Elements of a Great Call to Action Button

A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....

Brands/Advertisers

The Do’s and Don’ts for Advertising to Gen Z On Campus

Marketing to college students on campus can be like navigating a minefield. Campus restrictions, fragmented media choices, ever-changing...

Brands/Advertisers

Crafting A Marketing Message For GEN Z

If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...

Brands/Advertisers

Gen Z Campus: The New Kids on the Quad

For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...

Brands/Advertisers

3 Hospitality Marketing Myths About College Spring Break

College spring break has been immortalized in countless movies, tv shows, and the media as an all out,...

Brands/Advertisers

Travel Marketing: students officially “over” the typical spring break

Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is...

Brands/Advertisers

6 New Year’s Resolutions for College Marketers

Stop assuming college students will love your idea Take the time to ask yourself some tough questions about...

Brands/Advertisers

Why Advertisers who target ‘Millennials’ are missing the mark

“Millennial” is a buzz-word in advertising these days. You can barely open a web browser without stumbling on...

Brands/Advertisers

4 Benefits of Marketing at College Football Games

A lot of strategic thinking goes into creating an effective on-campus marketing event. Location and timing can make...

Brands/Advertisers

How to Get App Downloads 101

Believe it or not, we started out slinging newspaper ads. Covering the entire nation, College Marketing Group, founded...

Brands/Advertisers

5 Major Factors to Consider when Marketing to Millennials

It’s 2015 and the United States is changing in new ways with an onslaught of new technology and...