Over the past couple of years, brands have realized that influencer marketing is a highly effective way to...

College students have great spending potential and email marketing is a highly effective approach to promoting a product...

With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...

If your brand is looking to market to college students, building a presence on campus means reaching the...

Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...

Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...

The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...

One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...

One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...

Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...

Brands that market to college students may be able to stay in the black by simply highlighting their...

For college students across the country, summer break is just getting started. But for advertisers, now’s the time...

For most millennials, social media is a one-stop shop for all their needs. It’s where they get their...

Believe it or not, it’s almost that time of year again — that’s right, we mean back-to-school shopping...