When it comes to marketing to Gen Z, social media marketing is really important. Gen Z is the...

College is a key transitional period for brands to connect with customers who can turn into loyal, long...

As some college campuses plan to re-open this fall, many things will look different. Single-person dorms, online lectures,...

With college campuses closed for the rest of the spring semester (and maybe even longer), brands who rely...

With college campuses and residence halls now closed, millions of students have had to move home or find...

The world of retail has gone through major changes over the past six weeks or so. With coronavirus...

The spread of the coronavirus has upended college student’s lives across the world as campuses closed far earlier...

College students in America have a combined spending power of over $400 billion. Each year, they spend about...

For travel brands seeking to reach new customers, college students heading out on spring break represent a real...

Making campuses safe and welcoming for students and faculty is an ongoing challenge for universities. While still very...

Another year has come and gone and as always, the new year has us thinking of new ways...

Over the past couple of years, brands have realized that influencer marketing is a highly effective way to...

College students have great spending potential and email marketing is a highly effective approach to promoting a product...

With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...

If your brand is looking to market to college students, building a presence on campus means reaching the...