College students in America have a combined spending power of over $400 billion. Each year, they spend about...

For travel brands seeking to reach new customers, college students heading out on spring break represent a real...

Making campuses safe and welcoming for students and faculty is an ongoing challenge for universities. While still very...

Another year has come and gone and as always, the new year has us thinking of new ways...

With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...

If your brand is looking to market to college students, building a presence on campus means reaching the...

Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...

Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...

The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...

One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...

One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...

Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...

Brands that market to college students may be able to stay in the black by simply highlighting their...

For college students across the country, summer break is just getting started. But for advertisers, now’s the time...