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Brands/Advertisers Posts

Brands/Advertisers

How to Market to the Parents of College Students

College students in America have a combined spending power of over $400 billion. Each year, they spend about...

Brands/Advertisers

How to Boost Spring Break Business from College Students

For travel brands seeking to reach new customers, college students heading out on spring break represent a real...

Brands/Advertisers

The 7 Most Popular College Safety Products in 2020

Making campuses safe and welcoming for students and faculty is an ongoing challenge for universities. While still very...

Brands/Advertisers

Are You Prepared for the Future of College Student Marketing?

Another year has come and gone and as always, the new year has us thinking of new ways...

Brands/Advertisers

On-Campus Marketing: How to Make It Work For Your Brand

With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...

Brands/Advertisers

How to Make the Most of Your College Event Sponsorship

If your brand is looking to market to college students, building a presence on campus means reaching the...

Brands/Advertisers

How to Win at College Student Marketing During Finals Week

Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...

Brands/Advertisers

How to Measure and Improve College Brand Ambassador Performance

Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...

Brands/Advertisers

Out-of-the Box Marketing Tips for College Football Games

The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

Brands/Advertisers

How to Win at On-Campus Marketing On Move-In Day

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...

Brands/Advertisers

How to Get College Student Brand Ambassadors & Evangelists

One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...

Brands/Advertisers

College Student Marketing: How to Make the Perfect Video

One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...

Brands/Advertisers

How Your Brand Can Make a Splash on Campus

Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...

Brands/Advertisers

How Your Brand Story Can Build Customer Loyalty With College Students

Brands that market to college students may be able to stay in the black by simply highlighting their...

Brands/Advertisers

5 Ways Brands Should Optimize Their Back-to-School Emails

For college students across the country, summer break is just getting started. But for advertisers, now’s the time...