7 Important Email KPIs To Track Performance and How to Improve Them
Despite their love of social media, college students still use email to stay up to date with brands’ products...
College Marketing Group, a CollegiateParent Company, hires Amanda Kopko as VP of Business Development
She will support the sales and marketing team efforts for the firm’s expansion plans into the housing vertical....
What Are KPIs and How Can You Use Them to Improve Your Content Marketing
Content marketing is an important organic strategy that helps your school or brand build awareness and trust with...
How You Can Improve Your University’s Content Marketing Plan
A strong marketing strategy is one of the most effective ways to grow your college audience and drive...
Why Your Brand Needs Audience Personas to Convert More College Students
When you consider how to market to college students, do you craft messaging with a specific person in...
Why a Strong Visual Identity Helps Market Your Brand to College Students
With branding, a bad first impression is a hard one to shake. This is especially true when you’re...
How to Use SMS Marketing to Keep Your Brand in Front of College Students
The digital marketing space is a fast-moving environment. By the time your brand develops a unique way to...
How You Can Become One of the Top Brands Advertising on TikTok
The power of TikTok can’t be overstated. Besides being a creative outlet for many, brands advertising on TikTok...
Increase Your Reach With Gen Z Using These Outbound Marketing Tips
Marketing to college students is an opportunity your brand doesn’t want to miss. As part of Gen Z,...
How Your Clothing Brand Can Reach College Students Through Email Marketing
College seniors about to graduate are looking to hit the ground running. That means they’re also looking to...
Use These 5 Strategies to Increase Engagement With Gen Z on TikTok
For brands and advertisers, TikTok is a wellspring of opportunity to market to new audiences and increase engagement,...
5 College Student Marketing Trends to Know in 2022
Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...
The Most Important E-Commerce Dates for College Students
Savvy marketers and business owners understand that effective marketing is driven by seasonality, trends, and popular events. There...
How to Convert More College Students and Build a Loyal Base with Your Social Media Strategy
The college market is unlike any other today. Whether they realize it or not, Gen Z is the...
5 Best Social Media Marketing Strategies to Reach College Students
Social media is a critical tool for marketing to college students — namely, millennials and Gen Z. 98% of college students in...
