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Connecting Brands and Advertisers to College Students and Their Parents

From digital marketing to product sampling and more, we know how to build brand loyalty and drive conversions with college students and their parents.

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Turn Browsers into Brand Ambassadors

Today’s college students — or Gen Z — are a huge driving force in our nation’s economy.

As a brand, you’ve got to know where college students and their parents spend their time, and how to get and keep their attention as they grow.

College Marketing Group has been helping national brands and advertisers connect with college students for 20 years. We’ve developed tried and true methods for finding college students where they are, and crafting powerful marketing campaigns that resonate with them.

We don’t stop our outreach efforts with just college students, either. We also work to connect your brand with the parents of college students, who are an important part of so many students’ financial and purchasing decisions.

Here's where students get their college spending money


Brands We've Helped

Tactics We Use

Product Sampling

  • Everyone loves free stuff — especially college students. 
  • Product samples are a low-risk way to get your products tested. Students are 84% more likely to buy a product after a sample or trial.
  • We can help deliver your products directly to students in off-campus housing or set up a station at a high-traffic on-campus location.
package delivery

Email Marketing 

  • Despite the popularity of social media, college students are still highly active email users.
  • Email has the highest ROI of any marketing channel, and allows you to stay in front of college students and their parents — from admission to graduation and beyond.
  • From content-driven newsletters to browsing automations, email marketing can bring in more college student bucks.

Social Media Marketing

  • Today’s college students are the largest users of social media in history!
  • Through viral videos and celebrity takeovers, brands are leveraging the power of social media strategies to sell their products to college students.
  • Influencer marketing on platforms like Instagram and TikTok is another powerful way we help brands and advertisers build brand loyalty with college students.

Location Targeting

  • Advanced location-based mobile advertising technology powered by latitude and longitude data targets specific geographic areas like campus, dorms, events, and other high-impact areas.
  • Event targeting: Target customers who attended specific events within a specific time frame.
  • Customer loyalty: Target customers who have previously been to your brick and mortar location.
  • Competitor locations: Target customers who have recently visited one of your competitor’s locations.
  • Custom audiences: Target customers that are within or have recently visited a specific geofenced location.

Experiential Marketing

  • Although digital marketing rules the college student marketing landscape right now, in-person events and on-campus marketing aren’t completely off the table.
  • We can help you make the most of social distancing by sending out street teams to educate customers about your brand or to demo a new product.
  • We can also set up freebie stations at high-traffic campus locations with in-demand items like hand sanitizer and cloth masks.

Learn more about Experiential Marketing with College Marketing Group >

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