Turn Browsers into Brand Ambassadors

Today’s college students — or Gen Z — are a huge driving force in our nation’s economy.

As a brand, you’ve got to know where college students and their parents spend their time, and how to get and keep their attention as they grow.

College Marketing Group has been helping national brands and advertisers connect with college students for 20 years. We’ve developed tried and true methods for finding college students where they are, and crafting powerful marketing campaigns that resonate with them.

We don’t stop our outreach efforts with just college students, either. We also work to connect your brand with the parents of college students, who are an important part of so many students’ financial and purchasing decisions.

Email Marketing 

• Despite the popularity of social media, college students are still highly active email users.
• Email has the highest ROI of any marketing channel, and allows you to stay in front of college students and their parents — from admission to graduation and beyond.
• From content-driven newsletters to browsing automations, email marketing can bring in more college student bucks.

Location Targeting

• Advanced location-based mobile advertising technology powered by latitude and longitude data targets specific geographic areas like campus, dorms, events, and other high-impact areas.
• Event targeting: Target customers who attended specific events within a specific time frame.
• Customer loyalty: Target customers who have previously been to your brick and mortar location.
• Competitor locations: Target customers who have recently visited one of your competitor’s locations.
• Custom audiences: Target customers that are within or have recently visited a specific geofenced location.