Cause Marketing: What It Is And Why It Works
It’s that time of year again! Time to review the March Madness brackets I created and see what went wrong. Each year I try another strategy to win, and every year my bracket is busted soon after the early rounds. One year I copied the exact same picks as Dick Vitale. No luck. One year I copied all the picks of President Obama. No Luck. I’ve taken advice online, I’ve used stats, I have fallen back on what I’ve always done. Just like in years past, I have busted in the first round. Michigan state broke my bracket this year.
We often see our college marketing clients approach their campus advertising strategy in the same way.
Just like basketball fans, brands face the overwhelming number of choices and variables at play in selecting the right schools to target and methods for marketing to them.
Brands can go bust trying to push the wrong leads through a sales funnel by using flawed campus marketing strategies and ideas. We try to help with a strategy that widens the bottom of the funnel, and brings our client in mid-way through that funnel in a way that makes sense and drives results. We call it our mid-funnel strategy. The lower down the funnel, or closer to the goal that we can start, the more likelihood we’ll be successful. We often fall into the same traps with college marketing that we do with our NCAA brackets.
Here are 4 mid-funnel planning tips to keep your college marketing from going bust:
While there is no really good strategy for your March Madness bracket, there is great strategy for how you win over college students. At College Marketing, we can help you develop a winning strategy. Contact us to learn how, or get started on your planning now by using our campus marketing planning worksheet.