Use QR codes to connect with college students

By collegemktgrp | February 21, 2011 | Brands/Advertisers

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Cell phone ownership among the college market is nearly ubiquitous. And Smartphone usage is on the rising with the majority of college kids already owning one, or planning to buy one for their next phone. As data plans continue to decrease in cost and more students being to go online with their devices, it is important that you are ready to interact with them with the latest technology.

Ways to use QR codes to connect with college students:

Generate a code for your site and include it on your college newspapers ads, student targeted emails, campus posters, and other campus advertising. This will give students a way to bookmark your site on their phone, or view a spash page for a promotion right then and there.
Use QR codes to drive social media interaction on sites like Yelp, Linked In, Twitter, and Foursquare check-ins.
Create a scavenger hunt! By using Facebook updates and Tweets, you can broadcast clues on where to scan a barcode that might be hidden on campus. Once scanned, that code could unveil the next location of a clue and ultimately lead students to a final destination to redeem a prize. These interactive games on the ground are great for events and help bring ultimate interaction with your brand. Here is an example.
Use QR codes for daily, weekly, or monthly coupons. These coupons can be changed out whenever you want, displayed in your advertising, marketing collateral, or on an in-store shelf edge or POP display. Check out this example.
QR Code SMS Messaging and calling. This can be implemented by creating custom codes that tell a phone what to do when they are scanned. For example, you can have a student scan a code that will invoke their phone to call a 1-800 number or send you a text message.