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The Benefits of Integrating Facebook Ads and Shopify for Brands

By collegemktgrp | November 22, 2021 | Brands/Advertisers

Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes the opportunity to expand their reach, boost sales, and network with other brands.  

Even better, Shopify now integrates with Facebook, allowing brands to tap into the perks of Facebook advertising, like efficient target marketing. 

Check out our guide on how to connect Shopify to Facebook and the ideal Facebook advertising strategy for your brand so you can reach more college students and their parents this year. 

Enhanced Customer Experiences 

Integrating Facebook and Shopify creates positive online shopping experiences for college students in three important ways: 

  1. The Shopify Facebook store can display nearly unlimited inventory, allowing you to offer your college student target audience more product options.

  2. Potential customers can contact you directly via messenger or the contact seller button. This immediately notifies you via your customer support email on Shopify, allowing you to respond to customer queries promptly, improving their experiences and motivating them to complete their purchase.
     
  3. You can select the “checkout on Facebook” option, which allows customers to shop and check out without ever exiting the app. This streamlines the online shopping experience — especially for college students and millennials who spend the most time on the app.  

Improves Brand Awareness 

Facebook is an incredibly popular social media app. The platform has over one billion users.  

With college students spending about 10-60 minutes, six times a day on the platform, creating an efficient Facebook advertising strategy will significantly improve your brand’s exposure.  

Better Quality Ads 

The Facebook Ads Manager continuously offers insights on ad performance and provides tips on how vendors can improve the quality of their ads.  

This enables your brand to create quality ads that drive engagement and conversions with college students and their parents.  

Custom Audiences and Conversions  

Connecting Facebook Ads and Shopify means data is automatically shared between the two platforms. This allows your brand to create custom audiences for your ads based on shopper behaviors and patterns.  

For example, Shopify helps you create a custom audience of users who specifically browsed your college student product page on Shopify. As a result, you can advertise directly to customers who need your products on Facebook, increasing the likelihood of conversion.  

With custom conversions, your brand can improve your Facebook advertising strategy by tracking unique user activities online and then using them to optimize ads for better Shopify Facebook retargeting.  

How to Connect Your Shopify Account to Facebook  

To connect Shopify to Facebook, you’ll need Facebook Business manager. This is where you’ll create your product catalog, a Facebook page where you’re the admin, and a Facebook ad account.  

If you already have Business Manager, follow the steps below to integrate the two platforms: 

  1. Go to your Shopify dashboard and install Facebook as a new sales channel.
     
  2. Facebook will prompt you to connect to Shopify, after which you’ll have access to your Facebook page, Business Manager, and ad account.
     
  3. Verify your Shopify domain. 
     
  4. Set data sharing to the maximum setting.
     
  5. Review and accept the terms and conditions to finish set up.  

Facebook will review your Shopify store to confirm it’s compliant with the guidelines. The review can take about 48 hours, and results are sent to your email.  

Once your Shopify store is approved, college students and other potential buyers will browse your Shopify products directly on your Facebook page.  

They’ll also be redirected to your Shopify store, where they can complete their purchase if they click the ad.  

Add Your Facebook Pixel  

The Facebook pixel refers to a code you add to your Shopify or other websites you may want to integrate with Facebook. It lets you quickly optimize Facebook ads, track Facebook ad conversions, and facilitate seamless Shopify Facebook retargeting 

Now that both platforms are already integrated, you’ll only need to add your Facebook pixel to the Shopify store. Go to your Shopify dashboard, and paste the pixel (found under All Tools > Assets on the Facebook ads manager).  

Add Your Products 

With your Facebook shop ready to go, you can now start adding your products to the Facebook shop:  

  1. Go to Products > All Products on your Shopify dashboard, click Add Product, and enter the details (product name, description, price, image, and shipping).
      
  2. Add them to your Facebook shop under the Sales Channels and Apps tab on the Shopify dashboard, and then click Save to complete setup. 
     
  3. Now that both stores are synced, any product updates you make on your Shopify store will reflect on your Facebook shop in about 15 minutes.  

The Best Shopify Facebook Ads Strategy  

Now that you’ve connected your Shopify account to your Facebook account, it’s time to run ads and reach more college students. Here are a few tips for executing a successful Facebook Ads strategy. 

1. Create Your Facebook Ads Audience 

You can’t run Facebook ads for Shopify without an audience. Visit the audience section on your Facebook Business Manager, and specify the groups you’re looking to target.  

The audience on Facebook is usually split into prospecting and retargeting groups. If you’re looking to reach new audiences, focus on the prospecting. If your goal is to get customers and leads who’ve already visited your Facebook shop or Shopify store, focus on the retargeting 

2. Set up an Optimized Facebook Campaign  

To attain your Facebook advertising goals, you’ll also need to set up a traffic-optimized Facebook campaign.  

Start by selecting campaign objectives from the three available options: awareness, consideration, and conversions. Since your goal is to drive college student traffic to your Shopify store, consider selecting brand awareness as the goal, so your ads are served to prospects.  

3. Select an Ad Set 

With your Facebook ad campaign objectives ready, create ad sets specifying the target audience, your budget, and ad placement. You can choose between a daily maximum budget or a lifetime budget.  

For the audience, you can either create new custom audiences or use the ones you selected in the first step. As for ad placement, you can choose where you want your ads to be served, such as on Facebook user feeds or on stories.  

4. Design Facebook Ads  

With the details set, the last step before you run your Facebook ads for Shopify is designing the actual ads. Usually, you’ll have multiple ad formats to select from, including still images, video, and dynamic product ads.  

Integrate Facebook Ads and Shopify to Maximize Audience Targeting 

Although it started as a social app, Facebook is among the most powerful e-commerce tools in the digital space today.  

Integrating Facebook with your Shopify store empowers your brand to reach college students and increase conversion through enhanced retargeting.  

We understand there’s a difference between understanding the why” behind these strategies and actually executing them for your brand. That’s where CMG comes in! 

Get in touch with us and let our team of digital marketing experts help you elevate your brand >


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