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Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes the opportunity to expand their reach, boost sales, and network with other brands.
Even better, Shopify now integrates with Facebook, allowing brands to tap into the perks of Facebook advertising, like efficient target marketing.
Check out our guide on how to connect Shopify to Facebook and the ideal Facebook advertising strategy for your brand so you can reach more college students and their parents this year.
Integrating Facebook and Shopify creates positive online shopping experiences for college students in three important ways:
Facebook is an incredibly popular social media app. The platform has over one billion users.
With college students spending about 10-60 minutes, six times a day on the platform, creating an efficient Facebook advertising strategy will significantly improve your brand’s exposure.
The Facebook Ads Manager continuously offers insights on ad performance and provides tips on how vendors can improve the quality of their ads.
This enables your brand to create quality ads that drive engagement and conversions with college students and their parents.
Connecting Facebook Ads and Shopify means data is automatically shared between the two platforms. This allows your brand to create custom audiences for your ads based on shopper behaviors and patterns.
For example, Shopify helps you create a custom audience of users who specifically browsed your college student product page on Shopify. As a result, you can advertise directly to customers who need your products on Facebook, increasing the likelihood of conversion.
With custom conversions, your brand can improve your Facebook advertising strategy by tracking unique user activities online and then using them to optimize ads for better Shopify Facebook retargeting.
To connect Shopify to Facebook, you’ll need Facebook Business manager. This is where you’ll create your product catalog, a Facebook page where you’re the admin, and a Facebook ad account.
If you already have Business Manager, follow the steps below to integrate the two platforms:
Facebook will review your Shopify store to confirm it’s compliant with the guidelines. The review can take about 48 hours, and results are sent to your email.
Once your Shopify store is approved, college students and other potential buyers will browse your Shopify products directly on your Facebook page.
They’ll also be redirected to your Shopify store, where they can complete their purchase if they click the ad.
The Facebook pixel refers to a code you add to your Shopify or other websites you may want to integrate with Facebook. It lets you quickly optimize Facebook ads, track Facebook ad conversions, and facilitate seamless Shopify Facebook retargeting.
Now that both platforms are already integrated, you’ll only need to add your Facebook pixel to the Shopify store. Go to your Shopify dashboard, and paste the pixel (found under All Tools > Assets on the Facebook ads manager).
With your Facebook shop ready to go, you can now start adding your products to the Facebook shop:
Now that you’ve connected your Shopify account to your Facebook account, it’s time to run ads and reach more college students. Here are a few tips for executing a successful Facebook Ads strategy.
You can’t run Facebook ads for Shopify without an audience. Visit the audience section on your Facebook Business Manager, and specify the groups you’re looking to target.
The audience on Facebook is usually split into prospecting and retargeting groups. If you’re looking to reach new audiences, focus on the prospecting. If your goal is to get customers and leads who’ve already visited your Facebook shop or Shopify store, focus on the retargeting.
To attain your Facebook advertising goals, you’ll also need to set up a traffic-optimized Facebook campaign.
Start by selecting campaign objectives from the three available options: awareness, consideration, and conversions. Since your goal is to drive college student traffic to your Shopify store, consider selecting brand awareness as the goal, so your ads are served to prospects.
With your Facebook ad campaign objectives ready, create ad sets specifying the target audience, your budget, and ad placement. You can choose between a daily maximum budget or a lifetime budget.
For the audience, you can either create new custom audiences or use the ones you selected in the first step. As for ad placement, you can choose where you want your ads to be served, such as on Facebook user feeds or on stories.
With the details set, the last step before you run your Facebook ads for Shopify is designing the actual ads. Usually, you’ll have multiple ad formats to select from, including still images, video, and dynamic product ads.
Although it started as a social app, Facebook is among the most powerful e-commerce tools in the digital space today.
Integrating Facebook with your Shopify store empowers your brand to reach college students and increase conversion through enhanced retargeting.
We understand there’s a difference between understanding the “why” behind these strategies and actually executing them for your brand. That’s where CMG comes in!