
How to Maximize Your Product Sampling Campaign
The Chick-fil-A cow mascot looks on as personnel hand out 500 sandwiches to King's College students Monday in Monarch Court. (Photo credit: Aimee Dilger | Times Leader)
Whether you run a retail shop, a restaurant, or a chain of tanning salons, planning for a new store opening will keep you up at night. Now that the dust has settled and the hard work of navigating city regulations, managing contractors, and hiring your team is done, you are all set for your grand opening…right? If you have that anxious feeling in your stomach right now, know that you aren’t alone. It’s common to feel unprepared and terrified about how to officially open and market a new store. You really only get one shot to do it right. Chances are that you might be cutting the ribbon while the final screws are being tightened and the paint is still drying.
So, how do you open a new location near or on a campus in a way that creates buzz and drives foot traffic?
The first step is making sure you have all of your bases covered. Here is a mini-checklist of items that are often overlooked:
Looking for some fun and different marketing ideas to reach students on campus and promote your brand? Click below to download some campus marketing tactics to use during your store opening and ongoing throughout the school year.