Top 10 “Green” College’s in the U.S.
The Sierra Club is acknowledging some of today's top universities for going green. The green title is not...
Top 15 College Newspapers for Reaching Black Students
College Marketing Group is a leader in college marketing and campus newspaper advertising. Many moons ago, we actually...
Shameful Celebrity Spokespeople
Some celebrities will do anything for a paycheck these days. From hawking nuts to yogurt to cheap Italian...
Student Email Advertising Tips
A lot can be said (and has been said) about the effectiveness of email marketing to college students....
Illinois State Lottery works the campus crowd at tailgating events
[metaslider id=567] Throughout September and October, we've been working to promote the Illinois Lottery's Bags & Bucks scratch-off...
Some likely ‘haunts’ for college kids this Halloween
Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...
School ‘Spirit’: The Top 10 Haunted Campuses in the U.S.
[metaslider id=558] You never know where you'll find inspiration for your next campus marketing initiative. Here is a...
Horror Movie Marketing Tactics
During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...
Hit the mark without crossing the line: Using university trademarks in advertising
WARNING! Before you print up 100,000 blue foam Wolverine claws with your company logo on them or put...
10 College Football Players to Watch
This college football season is one marked by big names and accomplished players. Never before have two Heisman...
10 Great Campuses for Reaching Hispanic Students
Reaching U.S. Hispanics is important to many brands today. Brands like State Farm, Fifth Third Bank, and 7UP...
Cool Sidewalk Advertising Tactics
[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...
Attracting Transfer Students
Typically, the incoming transfer student comes from a community college, but the poor economy, in some instances, has...
The pros and cons of pocket promotions
Many college marketers are tasked with getting on campus to interact with students, press the flesh, and hype...
Developing a recruitment pipeline
I was reading through an article by Pedro Silva about recruitment and why companies that want to come...
