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Brands/Advertisers

13 Random Facts about Friday the 13th

More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of...

Employers

Building Your Recruitment Brand – Tool 2: Career Fairs

Career fairs have always been a mainstay for companies recruiting graduating students, but their effectiveness has come into...

Employers

The Process of Building Your Recruitment Brand

I presented the 16 Tools to Build Your Brand and Recruit the Very Best at the NACE National...

Employers

16 Tools to Building Your Recruitment Brand – NACE Presentation

I gave a presentation called the "16 Tools to Build Your Recruitment Brand: Hiring the Very Best Students"...

Employers

Tactics for Recruitment Branding and Marketing

Thomas Borgerding (CEO of College Marketing Group) has been invited to speak at the 2010 NACE Annual Conference...

Brands/Advertisers

April Fool’s Day College Pranks & Traditions

The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...

Universities

Top 10 “Green” College’s in the U.S.

The Sierra Club is acknowledging some of today's top universities for going green. The green title is not...

Universities

Top 15 College Newspapers for Reaching Black Students

College Marketing Group is a leader in college marketing and campus newspaper advertising. Many moons ago, we actually...

Brands/Advertisers

Student Email Advertising Tips

A lot can be said (and has been said) about the effectiveness of email marketing to college students....

Universities

Illinois State Lottery works the campus crowd at tailgating events

[metaslider id=567] Throughout September and October, we've been working to promote the Illinois Lottery's Bags & Bucks scratch-off...

Brands/Advertisers

Some likely ‘haunts’ for college kids this Halloween

Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...

Universities

School ‘Spirit’: The Top 10 Haunted Campuses in the U.S.

[metaslider id=558] You never know where you'll find inspiration for your next campus marketing initiative. Here is a...

Brands/Advertisers

Horror Movie Marketing Tactics

During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...

Universities

Hit the mark without crossing the line: Using university trademarks in advertising

WARNING! Before you print up 100,000 blue foam Wolverine claws with your company logo on them or put...

Brands/Advertisers

10 College Football Players to Watch

This college football season is one marked by big names and accomplished players. Never before have two Heisman...