13 Random Facts about Friday the 13th
More than 60 million people worldwide claim to be affected by a fear of Friday 13th. Some of...
Building Your Recruitment Brand – Tool 2: Career Fairs
Career fairs have always been a mainstay for companies recruiting graduating students, but their effectiveness has come into...
The Process of Building Your Recruitment Brand
I presented the 16 Tools to Build Your Brand and Recruit the Very Best at the NACE National...
16 Tools to Building Your Recruitment Brand – NACE Presentation
I gave a presentation called the "16 Tools to Build Your Recruitment Brand: Hiring the Very Best Students"...
Tactics for Recruitment Branding and Marketing
Thomas Borgerding (CEO of College Marketing Group) has been invited to speak at the 2010 NACE Annual Conference...
April Fool’s Day College Pranks & Traditions
The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...
Top 10 “Green” College’s in the U.S.
The Sierra Club is acknowledging some of today's top universities for going green. The green title is not...
Top 15 College Newspapers for Reaching Black Students
College Marketing Group is a leader in college marketing and campus newspaper advertising. Many moons ago, we actually...
Student Email Advertising Tips
A lot can be said (and has been said) about the effectiveness of email marketing to college students....
Illinois State Lottery works the campus crowd at tailgating events
[metaslider id=567] Throughout September and October, we've been working to promote the Illinois Lottery's Bags & Bucks scratch-off...
Some likely ‘haunts’ for college kids this Halloween
Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...
School ‘Spirit’: The Top 10 Haunted Campuses in the U.S.
[metaslider id=558] You never know where you'll find inspiration for your next campus marketing initiative. Here is a...
Horror Movie Marketing Tactics
During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...
Hit the mark without crossing the line: Using university trademarks in advertising
WARNING! Before you print up 100,000 blue foam Wolverine claws with your company logo on them or put...
10 College Football Players to Watch
This college football season is one marked by big names and accomplished players. Never before have two Heisman...
