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Brands/Advertisers

Where Do College Students Get Their Spending Money?

It’s no secret that college students like to spend money. Most college students spend $6,000 a year on...

Brands/Advertisers

How Do College Students Spend Their Money?

College students exist in that sweet spot between being a teenager who’s dependent on lunch money from their...

Brands/Advertisers

2017 Higher Education Statistics, Trends, and Marketing

The Department of Education has released updated information regarding trends in higher education. Some highlights are below (the...

Student Employers

Using Links in Job Descriptions

The Problem: Students don’t spend time on employer career pages to find open job postings. We’ve had the...

Brands/Advertisers

Using Snapchat and Social Media to Connect with Students

The latest statistics show that the attention span of students is decreasing from 12 seconds for Millennials to...

Brands/Advertisers

CMG Named One Of 100 Best Companies to Work for in MN

Minnesota is known for being a great place to live and work, with top-notch companies in many industries...

Student Employers

Winning the War for College Talent

The National Association of Colleges & Employers (NACE) published a book called "Winning the War For College Talent."...

Student Employers

Using Digital Marketing to Build Your Employer Brand

As an agency who helps employers develop their brands and engage students, College Marketing Group had the pleasure...

Brands/Advertisers

Plan your work, work your plan

As winter comes to a close and the signs of spring start popping up, college marketers are actually...

Student Employers

Top 5 Employer Recruiter Relationships On Campus

College students graduating in 2017 can expect to see employers adding 5.8 percent more new hires compared to...

Brands/Advertisers

Retail Grand Opening Checklist and Marketing Idea Starters

Whether you run a retail shop, a restaurant, or a chain of tanning salons, planning for a new...

Brands/Advertisers

Digital Marketing to Moms of College Students During Back-to-School

Back-to-school shopping, including students heading off to college, is the second-largest consumer spending period in the United States...

Brands/Advertisers

COLLEGE STUDENTS Q: What is the most annoying thing a Brand can do?

Brands who use College Marketing Group want to connect with college age students, but what brand behaviors do...

Brands/Advertisers

Creating Irresistible Student Email Subject Lines

Every week, college kids are bombarded with hundreds of marketing decisions, and it’s impossible to make sound, educated...

Brands/Advertisers

Digital OOH Media Options On Campus

College marketers looking to extend their digital advertising to the physical college campus have more options today than...