Gen Z Campus: The New Kids on the Quad
For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...
3 Hospitality Marketing Myths About College Spring Break
College spring break has been immortalized in countless movies, tv shows, and the media as an all out,...
Travel Marketing: students officially “over” the typical spring break
Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is...
6 New Year’s Resolutions for College Marketers
Stop assuming college students will love your idea Take the time to ask yourself some tough questions about...
Why Advertisers who target ‘Millennials’ are missing the mark
“Millennial” is a buzz-word in advertising these days. You can barely open a web browser without stumbling on...
3 Enrollment Marketing Segmentation Insights to share with your team
Marketing segmentation is critical in helping colleges and universities stand out in today’s competitive landscape. Splitting your enrollment...
4 Benefits of Marketing at College Football Games
A lot of strategic thinking goes into creating an effective on-campus marketing event. Location and timing can make...
5 Ways To Help Recruiters Boost Your Brand On Campus
When it comes to hiring from college campuses, your recruiters are probably doing the heavy lifting for you....
Shark Teeth Strategy for campus recruitment
Everyone is on campus recruiting students when business is booming. Competition is fierce for top candidates, but what...
How to Get App Downloads 101
Believe it or not, we started out slinging newspaper ads. Covering the entire nation, College Marketing Group, founded...
5 Major Factors to Consider when Marketing to Millennials
It’s 2015 and the United States is changing in new ways with an onslaught of new technology and...
Mytasca is Putting Companies Ahead of Their Diversity Hiring Goals
Minneapolis, MN (PRWEB) July 13, 2015 These days many companies are talking about being more inclusive and hiring...
Consider smartphones when designing your next student email promotion
Everyone from retailers to fast food chains have tapped us for our college student email marketing capabilities. One...
Blackboard Back-to-School Move-In Teams
This fall, College Marketing Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School. As a company,...
High School Sweet Tooth, Teens and Their Candy Cravings
To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their...
