Where Do College Students Get Their Spending Money?
It’s no secret that college students like to spend money. Most college students spend $6,000 a year on...
How Do College Students Spend Their Money?
College students exist in that sweet spot between being a teenager who’s dependent on lunch money from their...
2017 Higher Education Statistics, Trends, and Marketing
The Department of Education has released updated information regarding trends in higher education. Some highlights are below (the...
Using Links in Job Descriptions
The Problem: Students don’t spend time on employer career pages to find open job postings. We’ve had the...
Using Snapchat and Social Media to Connect with Students
The latest statistics show that the attention span of students is decreasing from 12 seconds for Millennials to...
CMG Named One Of 100 Best Companies to Work for in MN
Minnesota is known for being a great place to live and work, with top-notch companies in many industries...
Winning the War for College Talent
The National Association of Colleges & Employers (NACE) published a book called "Winning the War For College Talent."...
Using Digital Marketing to Build Your Employer Brand
As an agency who helps employers develop their brands and engage students, College Marketing Group had the pleasure...
Plan your work, work your plan
As winter comes to a close and the signs of spring start popping up, college marketers are actually...
Top 5 Employer Recruiter Relationships On Campus
College students graduating in 2017 can expect to see employers adding 5.8 percent more new hires compared to...
Retail Grand Opening Checklist and Marketing Idea Starters
Whether you run a retail shop, a restaurant, or a chain of tanning salons, planning for a new...
Digital Marketing to Moms of College Students During Back-to-School
Back-to-school shopping, including students heading off to college, is the second-largest consumer spending period in the United States...
COLLEGE STUDENTS Q: What is the most annoying thing a Brand can do?
Brands who use College Marketing Group want to connect with college age students, but what brand behaviors do...
Creating Irresistible Student Email Subject Lines
Every week, college kids are bombarded with hundreds of marketing decisions, and it’s impossible to make sound, educated...
Digital OOH Media Options On Campus
College marketers looking to extend their digital advertising to the physical college campus have more options today than...
