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Intrepid Travel increases travel sales with college marketing campaign

After having little success with previous marketing efforts on campus, Intrepid Travel contacted us to develop a new...

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Case Study: Amethyst Jeans 2011 College Campus Tour

This Fall during back-to-school we coordinated an 11 campus tour for Amethyst Jeans. Here are the facts and...

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Amethyst Jeans 2011 College Campus Tour

College Marketing Group coordinated a 2011 college tour for Connecticut based premium junior denim brand, Amethyst Jeans that...

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High School Sweet Tooth, Teens and Their Candy Cravings

To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their...

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Peer Recruitment On Campus

At the recent NACE 2011 conference, attendees heard over and over again that the 40- or 50-something recruiter...

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Creative poster ideas for campus

[metaslider id=605] Advertising on college campus with posters is very old-school, but still very effective. Rock bands and...

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College BINGO

Classes this time of the year can really drag. Summer is practically here and thoughts of friends and...

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Best Senior Prank Ever

The old cup prank never seems to die. It involves carefully placing half-filled cups of water over an...

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Spring 2011 Androgynous College Fashion Accessories

These fashion staples know no bounds. Gender shmender...this stuff is hot, period. The Ray Ban Wayfarers This is...

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Spring 2011 College Fashion Trends for Women

The Feather Earring(s) Last year suede and fringe were huge, so it was only a matter of time...

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Youth Lexicon: Totes Hilar

OMG you guys, here's the sitch....abreves are totes taking ove and it's bananas! IDK what this ish is...

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Use QR codes to connect with college students

Cell phone ownership among the college market is nearly ubiquitous. And Smartphone usage is on the rising with...

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Millennial technology usage about being mobile

Millennial technology use is showing a propensity for mobility according to the latest study from the Pew Research...

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Marketing to the senses

Part 1 of 3 in a series of posts related to marketing to the senses. As humans, we...

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Marketing planning tool when a college degree matters

This is a screenshot from an interactive map from The Chronicle of Higher Education. This tool will allow...