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Brands/Advertisers

A Guide to Advertising On Campus With Snapchat Geofilters

Snapchat, the app where images disappear just seconds after they are viewed, is no doubt a big deal...

Brands/Advertisers

Dorm move-in marketing: 3 keys to success

Move-in is a huge day in the lives of students. For freshman, it’s the start of a new...

Brands/Advertisers

Announcing the Launch of Student Targeted Inbound Marketing Services

At College Marketing we’re always looking for ways to help our clients achieve their goals. For a long...

Brands/Advertisers

How fluent are you in college student slang?

Today’s universities are abound with new innovations, creativity, and deep academic study that is preparing the minds of...

Employers

A smarter, more efficient approach to recruiting college students

Recruiting students on campus has changed drastically over the last decade. Recruitment teams are growing smaller, and technology...

Brands/Advertisers

Tips for marketing to college students during finals week

Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the...

Brands/Advertisers

How the use of color and shapes are affecting your college marketing

Have you ever taken the time to think about colors and shapes when designing your advertising? There is...

Brands/Advertisers

College Student Consumers: Total Population, Spending, and Device Use (Infographic)

Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....

Brands/Advertisers

Back-To-School Marketing Pro Tips

The team at College Marketing knows a thing or two about college marketing. It’s what we do day...

Brands/Advertisers

What March Madness Brackets Taught Me About On Campus Marketing

It’s that time of year again! Time to review the March Madness brackets I created and see what...

Brands/Advertisers

The Elements of a Great Call to Action Button

A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....

Brands/Advertisers

The Do’s and Don’ts for Advertising to Gen Z On Campus

Marketing to college students on campus can be like navigating a minefield. Campus restrictions, fragmented media choices, ever-changing...

Brands/Advertisers

Crafting A Marketing Message For GEN Z

If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...

Brands/Advertisers

Gen Z Campus: The New Kids on the Quad

For brands dedicated to courting college students, a major shift has occurred in the past year. Generation Z...

Brands/Advertisers

3 Hospitality Marketing Myths About College Spring Break

College spring break has been immortalized in countless movies, tv shows, and the media as an all out,...