A smarter, more efficient approach to recruiting college students
Recruiting students on campus has changed drastically over the last decade. Recruitment teams are growing smaller, and technology...
Tips for marketing to college students during finals week
Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the...
How the use of color and shapes are affecting your college marketing
Have you ever taken the time to think about colors and shapes when designing your advertising? There is...
College Student Consumers: Total Population, Spending, and Device Use (Infographic)
Topping out at population of 20.2 million, college students today represent a consumer force to be reckoned with....
Back-To-School Marketing Pro Tips
The team at College Marketing knows a thing or two about college marketing. It’s what we do day...
Jason Bakker: Alumni Spotlight in Murphy Reporter
Larissa Mavros interviews University of Minnesota alum and COO of College Marketing Group, Jason Bakker, in the spring...
Ad Sales Job Opportunity
Do you dream of a sales role where you have the freedom to prospect and close new business...
Mike Monnat promoted to role of Digital Advertising Manager
Meet Mike Monnat. Mike started with College Marketing Group in 2014 as an Account Manager and quickly became...
College Marketing’s Mammoth Mural – Time Lapse
College Marketing Group recently had the pleasure of hosting the insanely talented Adam Turman and David Witt as...
College Marketing Group Hires Joan Nelson to Lead Business Development
In order to support continued growth, specialized media and marketing agency College Marketing Group, Inc., has hired Joan...
What March Madness Brackets Taught Me About On Campus Marketing
It’s that time of year again! Time to review the March Madness brackets I created and see what...
Minnesota Business Honors College Marketing Group as a “Best Company to Work For”
Twin Cities-based college marketing agency College Marketing Group Inc. has been honored by Minnesota Business as one of...
The Elements of a Great Call to Action Button
A Call-to-Action (CTA), in marketing terminology, refers to an instruction to the viewer about what to do next....
The Do’s and Don’ts for Advertising to Gen Z On Campus
Marketing to college students on campus can be like navigating a minefield. Campus restrictions, fragmented media choices, ever-changing...
Crafting A Marketing Message For GEN Z
If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that...
