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Travel Marketing: students officially “over” the typical spring break

Spring break is a coveted week in March, and for those in hospitality marketing, planning for it is...

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6 New Year’s Resolutions for College Marketers

Stop assuming college students will love your idea Take the time to ask yourself some tough questions about...

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Why Advertisers who target ‘Millennials’ are missing the mark

“Millennial” is a buzz-word in advertising these days. You can barely open a web browser without stumbling on...

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3 Enrollment Marketing Segmentation Insights to share with your team

Marketing segmentation is critical in helping colleges and universities stand out in today’s competitive landscape. Splitting your enrollment...

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4 Benefits of Marketing at College Football Games

A lot of strategic thinking goes into creating an effective on-campus marketing event. Location and timing can make...

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5 Ways To Help Recruiters Boost Your Brand On Campus

When it comes to hiring from college campuses, your recruiters are probably doing the heavy lifting for you....

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Shark Teeth Strategy for campus recruitment

Everyone is on campus recruiting students when business is booming. Competition is fierce for top candidates, but what...

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Mytasca mentioned on RecruitingTools.com as great new HR technology

RecruitingTools.com wrote a quick overview in this article about Mytasca recently as one of the up-and-coming HR tools...

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How to Get App Downloads 101

Believe it or not, we started out slinging newspaper ads. Covering the entire nation, College Marketing Group, founded...

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5 Major Factors to Consider when Marketing to Millennials

It’s 2015 and the United States is changing in new ways with an onslaught of new technology and...

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Mytasca is Putting Companies Ahead of Their Diversity Hiring Goals

Minneapolis, MN (PRWEB) July 13, 2015 These days many companies are talking about being more inclusive and hiring...

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Consider smartphones when designing your next student email promotion

Everyone from retailers to fast food chains have tapped us for our college student email marketing capabilities. One...

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Blackboard Back-to-School Move-In Teams

This fall, College Marketing Group coordinated Move-In Teams at 4 campuses for Blackboard during Back-to-School. As a company,...

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Top 10 College Quidditch Teams

Some very serious looking Quidditch players at Emerson College. Quidditch. The invention of writer J.K. Rowling has begun...