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Brands/Advertisers

The Power of Influencer Marketing With Today’s Youth

Over the past couple of years, brands have realized that influencer marketing is a highly effective way to...

Brands/Advertisers

4 Student Email Advertising Tips

College students have great spending potential and email marketing is a highly effective approach to promoting a product...

Universities

Why Colleges Need to Educate Students About Money

There have been more and more news reports in recent years about banks targeting college students with high-interest,...

Universities

How To Reach Gen Z With Enrollment Marketing

Every new generation of college students is a little different than the one who came before. That’s why...

Student Employers

How to Avoid College Student Employee Burnout

There are many good reasons to hire college students to work at your company while they’re still in...

Brands/Advertisers

On-Campus Marketing: How to Make It Work For Your Brand

With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...

Brands/Advertisers

How to Make the Most of Your College Event Sponsorship

If your brand is looking to market to college students, building a presence on campus means reaching the...

Universities

How to Attract More Transfer Students to Your University

A trend that we’ve seen developing over the last few years is the increase of transfer students applying...

Brands/Advertisers

How to Win at College Student Marketing During Finals Week

Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...

Political Agencies

6 Ways for Political Campaigns to Reach College Students

Political organizers have always worked to connect with college students. This effort is more import than ever, as...

Brands/Advertisers

How to Measure and Improve College Brand Ambassador Performance

Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...

Brands/Advertisers

Out-of-the Box Marketing Tips for College Football Games

The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

Student Employers

6 Tips to Improve College Student Employee Retention

The competition between employers to hire qualified candidates right out of college is fierce. And for good reason:...

Universities

When is the Best Time to Host a College Career Fair?

Many universities host college career fairs as a way to support undergrads and soon-to-be grads in the job...

Brands/Advertisers

How to Win at On-Campus Marketing On Move-In Day

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...