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How to Sponsor Homecoming at the University of Wisconsin – Madison

UW-Madison Homecoming brings together thousands of current students, staff, faculty, alumni, and members of the community for a...

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6 Types Of Street Team Marketing On Campus

On-campus promotions using street teams come in a variety of shapes and sizes. Experiential marketing is one of...

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On-campus Event Checklist: 9 Things You Need To Plan For

Marketing on campus with events is a great way to engage students and create a lasting impression. Planning...

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COLLEGE STUDENTS Q: What were your last 5 purchases?

College students have an estimated spending power of billions of dollars every year. Competition for that money among...

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Which Universities Have Produced The Most Olympians?

Ten thousand athletes from more than 200 countries will soon march into Rio's Maracana Stadium (one of the...

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What the popularity of Gap Years tells us about Gen Z

When Malia Obama announced her intentions to take a year off before attending Harvard University, the idea of...

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A Guide to Advertising On Campus With Snapchat Geofilters

Snapchat, the app where images disappear just seconds after they are viewed, is no doubt a big deal...

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Dorm move-in marketing: 3 keys to success

Move-in is a huge day in the lives of students. For freshman, it’s the start of a new...

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Apps You’ll Probably See On A College Student’s Phone

It’s not a surprise that advertisers today want to market to college students on their phones. A common...

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Russ Nolan Joins College Marketing Group’s Account Development Team

Meet Russ Nolan. We are excited to have Russ join our growing Account Development team. Mr. Nolan comes...

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Announcing the Launch of Student Targeted Inbound Marketing Services

At College Marketing we’re always looking for ways to help our clients achieve their goals. For a long...

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How fluent are you in college student slang?

Today’s universities are abound with new innovations, creativity, and deep academic study that is preparing the minds of...

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A smarter, more efficient approach to recruiting college students

Recruiting students on campus has changed drastically over the last decade. Recruitment teams are growing smaller, and technology...

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Tips for marketing to college students during finals week

Finals week (a.k.a. Hell Week) on campus is a stressful time of year for college students across the...

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How the use of color and shapes are affecting your college marketing

Have you ever taken the time to think about colors and shapes when designing your advertising? There is...