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Brands/Advertisers

10 Easy Ways to Build Your Email List Before Back-to-School Sales Start

For most millennials, social media is a one-stop shop for all their needs. It’s where they get their...

Brands/Advertisers

4 Ways to Reach College Students Online for Back-to-School Shopping

Believe it or not, it’s almost that time of year again — that’s right, we mean back-to-school shopping...

Universities

5 Ways to Reach College Parents with Retargeting Ads

Whether you’re a national brand, an advertising firm, or university, the college student market is one you can’t...

Employers

Where Do College Students Look for Job Opportunities?

If you’re an employer looking to recruit college students, you’re in luck. They’re a demographic that never dries...

Employers

5 Reasons to Hire College Students Before Graduation

Every year, a new batch of college students gets ready for graduation and starts thinking seriously about next...

Universities

5 Ways Universities Use Social Media For Enrollment Marketing

If you’ve got your fingers on the pulse of trends for marketing products to college students, then you...

Student Employers

How Companies Make it Harder to Hire College Students

Spring break is over, and college seniors are getting closer and closer to graduating. Many are already sending...

Brands/Advertisers

3 Reasons Your Brand Should Offer College Student Discounts

Between school, socializing, and work, college students are busy. They’ve got to be selective with how they spend...

Brands/Advertisers

Where Do College Students Get Their Spending Money?

It’s no secret that college students like to spend money. Most college students spend $6,000 a year on...

Brands/Advertisers

5 College Student Marketing Trends to Know in 2019

Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...

Brands/Advertisers

The Most Important E-commerce Dates for College Students

As a marketer, you understand that seasonality should be steering the ship when it comes to smart digital...

Brands/Advertisers

How Do College Students Spend Their Money?

College students exist in that sweet spot between being a teenager who’s dependent on lunch money from their...

Brands/Advertisers

2017 Higher Education Statistics, Trends, and Marketing

The Department of Education has released updated information regarding trends in higher education. Some highlights are below (the...

Employers

Using Links in Job Descriptions

The Problem: Students don’t spend time on employer career pages to find open job postings. We’ve had the...

Brands/Advertisers

Using Snapchat and Social Media to Connect with Students

The latest statistics show that the attention span of students is decreasing from 12 seconds for Millennials to...