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The Most Important E-commerce Dates for College Students

As a marketer, you understand that seasonality should be steering the ship when it comes to smart digital...

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How Do College Students Spend Their Money?

College students exist in that sweet spot between being a teenager who’s dependent on lunch money from their...

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Case Study: High Tech Product Activation On Campus

Boogie Board wanted to sample their newest product to hit the campus market - “The Blackboard,” to receive...

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4 Student Email Advertising Tips

Name Recognition: Let's face it, there is a lot of email out there. A new brand with little...

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2017 Higher Education Statistics, Trends, and Marketing

The Department of Education has released updated information regarding trends in higher education. Some highlights are below (the...

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Using Links in Job Descriptions

The Problem: Students don’t spend time on employer career pages to find open job postings. We’ve had the...

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Using Snapchat and Social Media to Connect with Students

The latest statistics show that the attention span of students is decreasing from 12 seconds for Millennials to...

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CMG Named One Of 100 Best Companies to Work for in MN

Minnesota is known for being a great place to live and work, with top-notch companies in many industries...

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UW-Madison Brand Sponsorships

If you are looking to reach students at the University of Wisconsin-Madison, then we have some exciting news...

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Winning the War for College Talent

The National Association of Colleges & Employers (NACE) published a book called "Winning the War For College Talent."...

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Gen Z Characteristics: What They Really Look Like

There has been a lot of talk regarding what Generation Z looks like. Based on the research we’ve...

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Using Digital Marketing to Build Your Employer Brand

As an agency who helps employers develop their brands and engage students, College Marketing Group had the pleasure...

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Plan your work, work your plan

As winter comes to a close and the signs of spring start popping up, college marketers are actually...

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Top 5 Employer Recruiter Relationships On Campus

College students graduating in 2017 can expect to see employers adding 5.8 percent more new hires compared to...

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Retail Grand Opening Checklist and Marketing Idea Starters

Whether you run a retail shop, a restaurant, or a chain of tanning salons, planning for a new...