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Brands/Advertisers

How to Market to the Parents of College Students

College students in America have a combined spending power of over $400 billion. Each year, they spend about...

Universities

How Universities Can Find the Best Candidates for Summer Jobs

Around 70% of full-time college students work jobs while attending school. And 40% of these students are working...

Universities

How to Market Your College to High Schoolers: A Year-By-Year Guide

As a university, there are a lot of different ways to boost enrollment numbers: Build an engaged social...

Brands/Advertisers

How to Boost Spring Break Business from College Students

For travel brands seeking to reach new customers, college students heading out on spring break represent a real...

Universities

How To Win At Enrollment Marketing On Facebook

As part of our ongoing series looking at the colleges that are winning at social media enrollment marketing,...

Political Agencies

Which 2020 Candidates are Winning at College Marketing?

Political campaigns have always taken an active interest in courting the college student vote. But recent elections have...

Brands/Advertisers

The 7 Most Popular College Safety Products in 2020

Making campuses safe and welcoming for students and faculty is an ongoing challenge for universities. While still very...

Universities

How to Get More Students to Seek Help for Mental Health

In the past, talking about mental health was a taboo subject. If you struggled with anxiety, depression, or...

Employers

Gen Z Characteristics: What They Really Look Like

Gen Z is one of the largest and most diverse generations making up at least 27% of the...

Brands/Advertisers

Are You Prepared for the Future of College Student Marketing?

Another year has come and gone and as always, the new year has us thinking of new ways...

Brands/Advertisers

The Power of Influencer Marketing With Today’s Youth

Over the past couple of years, brands have realized that influencer marketing is a highly effective way to...

Brands/Advertisers

4 Student Email Advertising Tips

College students have great spending potential and email marketing is a highly effective approach to promoting a product...

Universities

Why Colleges Need to Educate Students About Money

There have been more and more news reports in recent years about banks targeting college students with high-interest,...

Universities

How To Reach Gen Z With Enrollment Marketing

Every new generation of college students is a little different than the one who came before. That’s why...

Employers

How to Avoid College Student Employee Burnout

There are many good reasons to hire college students to work at your company while they’re still in...