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16 Tools to Building Your Recruitment Brand – NACE Presentation

I gave a presentation called the "16 Tools to Build Your Recruitment Brand: Hiring the Very Best Students"...

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Tactics for Recruitment Branding and Marketing

Thomas Borgerding (CEO of College Marketing Group) has been invited to speak at the 2010 NACE Annual Conference...

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April Fool’s Day College Pranks & Traditions

The Yale Pundits is one of Yale's most notorious groups of pranksters. April Fool's Day is a day...

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Top 10 “Green” College’s in the U.S.

The Sierra Club is acknowledging some of today's top universities for going green. The green title is not...

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Top 15 College Newspapers for Reaching Black Students

College Marketing Group is a leader in college marketing and campus newspaper advertising. Many moons ago, we actually...

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Shameful Celebrity Spokespeople

Some celebrities will do anything for a paycheck these days. From hawking nuts to yogurt to cheap Italian...

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Student Email Advertising Tips

A lot can be said (and has been said) about the effectiveness of email marketing to college students....

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Illinois State Lottery works the campus crowd at tailgating events

[metaslider id=567] Throughout September and October, we've been working to promote the Illinois Lottery's Bags & Bucks scratch-off...

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Some likely ‘haunts’ for college kids this Halloween

Last Halloween, at about 10 p.m., some "trick-or-treaters" rang my doorbell. When my wife and I answered with...

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School ‘Spirit’: The Top 10 Haunted Campuses in the U.S.

[metaslider id=558] You never know where you'll find inspiration for your next campus marketing initiative. Here is a...

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Horror Movie Marketing Tactics

During the month of October, "Blood Night - The Legend of Mary Hatchet" will come alive around college...

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Hit the mark without crossing the line: Using university trademarks in advertising

WARNING! Before you print up 100,000 blue foam Wolverine claws with your company logo on them or put...

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10 College Football Players to Watch

This college football season is one marked by big names and accomplished players. Never before have two Heisman...

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10 Great Campuses for Reaching Hispanic Students

Reaching U.S. Hispanics is important to many brands today. Brands like State Farm, Fifth Third Bank, and 7UP...

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Cool Sidewalk Advertising Tactics

[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...