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10 College Football Players to Watch

This college football season is one marked by big names and accomplished players. Never before have two Heisman...


10 Great Campuses for Reaching Hispanic Students

Reaching U.S. Hispanics is important to many brands today. Brands like State Farm, Fifth Third Bank, and 7UP...


Cool Sidewalk Advertising Tactics

[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...


The pros and cons of pocket promotions

Many college marketers are tasked with getting on campus to interact with students, press the flesh, and hype...


Developing a recruitment pipeline

I was reading through an article by Pedro Silva about recruitment and why companies that want to come...


5 steps to refresh your campus marketing plan

"Handsome Kevin got a little off track. Took a year off of college, and he never went back."...


Go outdoors and undercover on campus

Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue...


Measuring Brand Health on Campus

It's funny how some brands dive into marketing on campus and ignore what they normally might do when...