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Universities

10 Great Campuses for Reaching Hispanic Students

Reaching U.S. Hispanics is important to many brands today. Brands like State Farm, Fifth Third Bank, and 7UP...

Brands/Advertisers

Cool Sidewalk Advertising Tactics

[metaslider id=531] College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on...

Brands/Advertisers

The pros and cons of pocket promotions

Many college marketers are tasked with getting on campus to interact with students, press the flesh, and hype...

Employers

Developing a recruitment pipeline

I was reading through an article by Pedro Silva about recruitment and why companies that want to come...

Brands/Advertisers

5 steps to refresh your campus marketing plan

"Handsome Kevin got a little off track. Took a year off of college, and he never went back."...

Brands/Advertisers

Go outdoors and undercover on campus

Most youth marketers understand that mass marketing to the college demographic goes largely unnoticed, and yet they continue...

Brands/Advertisers

Measuring Brand Health on Campus

It's funny how some brands dive into marketing on campus and ignore what they normally might do when...