Have questions about marketing to students? Call (866) 721-1357

Let's Talk!
« Back to Our Blog

Mytasca is Putting Companies Ahead of Their Diversity Hiring Goals

By collegemktgrp | July 16, 2015 | Student Employers

Minneapolis, MN (PRWEB) July 13, 2015

These days many companies are talking about being more inclusive and hiring college students of diversity. Mytasca is helping this become a reality–simply and efficiently.

Mytasca is a database of contacts at universities and colleges around the country, which includes career centers and diversity focused departments on more than 4,500 campuses. The website includes streamlined searchable university data and statistics along with direct connections and key contacts at higher education institutions in America. The Mytasca product was designed to remove as much guess work as possible when it comes to connecting companies with college students to hire and is adept at identifying diverse groups that will ultimately contribute to inclusive workplaces.

“If companies want to be seen as diverse and inclusive now, they need to recruit and hire the disabled, members of the LGBT community, as well as U.S. military veterans,” says Tom Borgerding, who founded Minneapolis based College Marketing Group in 2002, the company which launched its product extension Mytasca in June 2014. “Mytasca has thousands of up to date, direct links to career centers as well as to hundreds of specific diversity and LGBT departments on college campuses. The platform helps leading companies achieve great success with inclusive minded hiring.”

According to Borgerding, many companies and their corporate recruiting staffs want to follow Kaiser Permanente, Progressive Insurance, or Target Corporation’s examples of creating a more inclusive workplace and most don’t know how to get there. Many larger colleges now have specific LGBT centers on campus and these and other diversity candidates can otherwise be located through the Career Centers, which Mytasca has a myriad of contacts readily available.

Mytasca’s comprehensive data is the result of three years of research plus long term relationships with many of the 4,500 institutions (representing every college in the U.S.), both online and brick-and-mortar campuses. Subscribers using Mytasca can quickly identify diversity (gender and ethnicity) data on every institution by entering the discipline and degree of study, desired zip code, number of mile radius away from the company to see key statistics and then a list of contacts in key departments including the career centers, diversity, disability, LGBT, and veteran’s affairs departments for access to institution personnel who will provide leads to candidates.

“We continue to do everything we can to insure that corporations and their recruiters can get right to the heart of the matter and source their target candidates,“ adds Borgerding. “To get a reaction of ‘wow, I want to work there’ from college students, it is up to tomorrow’s inclusive companies to move equality topics and issues forward within their organizations. The more out front they are and the more they talk about communities like LGBT, diversity and disability to name a few, and the overall topic of inclusion, the more likely a company will experience success with diversity recruiting and ultimately an inclusive workplace.”

Mytasca subscribers like Citi, One Gas, Campus Strategic Partners, ServiceMaster, and Union Pacific Railroad among others, appreciate that Borgerding and his team are making it even simpler to “connect with the people they need to connect with” including future employees and interns. Mytasca is the only online resource to combine U.S. government IPEDS: Integrated Postsecondary Education Data System statistics data with key recruitment department contacts including the university career centers, LGBT, diversity, disability and veterans affairs.

For more information and to learn about connecting with people with disabilities, members of the LGBT community, and military veterans on U.S. college and university campuses through Mytasca, please visit: https://www.Mytasca.com and https://twitter.com/mytasca or call 952-697-2000.

About Mytasca “You Recruiting Without The Research Burdens”™
Mytasca, a division of College Marketing Group, was developed on the results of three years of research and extensive discussions with a variety of employers and university career centers. Mytasca is the only resource that contains institutional, demographic, and campus departments including diversity, disability, LGBT, veteran affairs and career center information all in one place, for virtually all higher-education institutions in the U.S. More than 4,500 two-year and four-year institutions, both online and brick-and-mortar campuses, are contained in its database. It is also the only resource that is free for educational institutions’ career centers to list and update their information. To learn more visit: https://www.mytasca.com and https://twitter.com/mytasca.

About College Marketing Group

Founded in 2002 College Marketing Group is a media and marketing agency headquartered in Minneapolis that helps national brands and advertising agencies reach college students across the U.S. The company’s core offerings include programmatic ad buying for online and mobile, out-of-home, direct student marketing, event marketing, and non-traditional media placement. The agency assists today’s top brands and agencies with their campus marketing initiatives and has gained wide recognition as experts in enrollment marketing, recruitment advertising and retail branding on campus. To learn more visit: https://www.collegemarketinggroup.com and https://twitter.com/campus_media.

Subscribe Today