How to Market Your College to High Schoolers: A Year-By-Year Guide
Around 70% of full-time college students work jobs while attending school. And 40% of these students are working full-time jobs while in college.
Most universities should have a pretty easy time finding eager students to fill open positions around campus. But one exception lies in universities trying to fill summer break jobs.
During summer break, campuses don’t shut down entirely. Some examples of common on-campus jobs that are available all year long (including in the summer) are:
Most students leave campus over the summer. They go home, take internships, and travel abroad. It can be tricky to find students to work on-campus college jobs over the summer.
But there are still plenty of students around, and many who may be looking for a summer gig to make money until the fall semester starts. Your school just needs to work a little harder to reach them.
From making the most of social media and online hiring platforms to recruiting current student employees in the hunt, here are 5 tips to finding new hires for summer jobs on campus.
Over 90% of companies use social media to promote new job opportunities. It’s an especially effective platform for reaching college students, who spend a lot of time on platforms like Facebook, Instagram, and Snapchat.
Here are some helpful tips for how to reach college students looking for jobs on social media:
The college job fair is an age-old tradition that connects employers with students looking for jobs to count on after graduation. But it can do more for your university — especially for colleges needing to fill on-campus jobs for the summer.
Consider hosting a small job fair just to promote your on-campus summer jobs. Be sure to hold it early enough so that students who may be interested don’t make other plans for the summer.
The best time to hold a job fair is mid-February to mid-April, with the exceptions of during spring break and midterms. You may find better luck getting good recruits in the earlier part of this timeframe, as fewer students will have found another summer job or made other plans for summer break.
If you have current student employees who plan to leave for summer break, why not leverage their social network to find another student to take their place?
Some good strategies for this tactic include:
Beyond social media, there are some quality online hiring platforms that can prove invaluable in your hunt for summer employees.
The most common of these is LinkedIn. Here, you may want to create a specific profile just for student job opportunities, distinguished from your primary profile, which is likely used to recruit professors, admissions staff, and other full-time professional employees.
Other hiring platforms to consider include:
Your school’s career service center is where students go for tips and advice on how to find an internship, a work-study opportunity, or a career for after graduation.
That means it’s full of students who want a job. While they’re working toward the career of their dreams, they may be eager to work on-campus for a few months during the summer.
Be sure to put up posters and flyers promoting summer job opportunities as early as possible, and give your career advisors information about upcoming jobs for them to share with their students.
Finding the best recruits to fill your on-campus jobs for students starts with knowing where to look for potential candidates. Why not look for them where they’re looking for a job?