Cause Marketing: What It Is And Why It Works
To create this infographic, social media market research company Lab42 surveyed 500 Americans ages 13-17 to determine their candy preferences and candy-eating habits. The results are definitely intriguing. Even though most teens prefer chocolate over sweets, Skittles was voted the favorite candy. This could be due to their innovative and youthful marketing campaigns. Even more surprising, 29% (!) of teens picked 5 Gum as their favorite brand of gum or mints. Thanks for the insights Lab42.