Have questions about marketing to students? Call (866) 721-1357

Let's Talk!
« Back to Our Blog

Halloween spending on campus

By collegemktgrp | September 30, 2010 | Brands/Advertisers

Some spooky stats from the National Retail Federation predict that Halloween spending will jump to $5.8 billion this year with the typical adult spending $66.28 — up $10 from last year.

148 million (64% of us) will celebrate Halloween somehow, with 72% planning to pass out candy, 50% decorating their home or yard, and 46% carving a pumpkin. They’ll spend the most on costumes ($23.37), followed by candy ($20.29), decorations ($18.66) and greeting cards ($3.95).

The college crowd, as usual, are the most likely to get their spook on, with 69.4% of 18-to-24-year-olds planning to dress up, 55.4% either throwing or attending a party, and 38.6% planning to visit a haunted house.

College kids will be attending parties and dressing up. Don’t count out a lot of decorations at the popular Frats and sororities either.

Retailers looking to cash in on college student Halloween spending might want to consider the top 20 college newspaper Halloween Issues.

We can get your ads placed, so contact us today.

These school’s papers offer a reach of 400,000+:

  • California State Univ-Fresno
  • College of Dupage
  • Kansas State Univ
  • Kent State Univ-Kent Campus
  • Old Dominion Univ
  • Rutgers Univ-New Brunswick/Piscataway
  • Shoreline Community College
  • Southern Methodist Univ
  • Stanford Univ
  • SUNY at Binghamton
  • Tulane Univ of Louisiana
  • Univ of California-Irvine
  • Univ of Hawaii at Manoa
  • Univ of Kentucky
  • Univ of Louisville
  • Univ of Miami
  • Univ of Nebraska at Lincoln
  • Univ of North Florida
  • Univ of Texas at El Paso
  • West Virginia Univ

Subscribe Today