How to Maximize Your Product Sampling Campaign
Some spooky stats from the National Retail Federation predict that Halloween spending will jump to $5.8 billion this year with the typical adult spending $66.28 — up $10 from last year.
148 million (64% of us) will celebrate Halloween somehow, with 72% planning to pass out candy, 50% decorating their home or yard, and 46% carving a pumpkin. They’ll spend the most on costumes ($23.37), followed by candy ($20.29), decorations ($18.66) and greeting cards ($3.95).
The college crowd, as usual, are the most likely to get their spook on, with 69.4% of 18-to-24-year-olds planning to dress up, 55.4% either throwing or attending a party, and 38.6% planning to visit a haunted house.
College kids will be attending parties and dressing up. Don’t count out a lot of decorations at the popular Frats and sororities either.
Retailers looking to cash in on college student Halloween spending might want to consider the top 20 college newspaper Halloween Issues.
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These school’s papers offer a reach of 400,000+: