Why a Strong Visual Identity Helps Market Your Brand to College Students
College marketers looking to extend their digital advertising to the physical college campus have more options today than they have ever had. Digital out-of-home (DOOH) advertising, also known as digital place-based (DPB) media, utilizes strategically placed, networked digital signage displays to reach consumers with highly targeted advertising messages.
The out-of-home (OOH) market is growing: Globally, the growth rate forecast for OOH has been placed at 4.6% between 2013 and 2018, with DOOH seeing a 16.2% growth rate within the same time period (Source: MediaPost). Much of that growth is due to increased engagement with DOOH screen content linked to mobile devices, giving advertisers more confidence in their attributions and conversion metrics.
Today’s DOOH options provide brands seeking a way to advertise on campus with engagement opportunities via mobile integrations and customized messages for a specific campus, time of day, or special event.
Traditionally, DOOH networks operating in the campus environment have been very fragmented in their school coverage and cumbersome to purchase for media buyers. College Marketing Group provides media planners and buyers and national brands with turnkey DOOH advertising management. Here are some on-campus digital advertising options you may want to consider.
If you would like more information about digital or traditional OOH on campus, please contact us today.