College Marketing Group, a CollegiateParent Company, hires Amanda Kopko as VP of Business Development
Every week, college kids are bombarded with hundreds of marketing decisions, and it’s impossible to make sound, educated choices at every turn. When this happens, human beings often rely on emotions to do the decision-making work. This is especially true of the inbox. College students don’t check email every day, and when they do, they don’t have time to go through each one. College students skim and then mass delete (just like us) while saving only the emails that piqued their interest or demanded their attention.
If you want to advertise to college students with email marketing, your subject line is probably the most important thing you can write. If they don’t open your email, you’ve lost them. Student marketers should not only send multiple emails (up to 6X); they should be testing their subject lines and offers every time.
When you use that next student email list, consider these psychological tips when writing your next subject lines.
College students hate it when they miss out on something their peers attained or were in the know about. Use this to your college marketing advantage by playing to this phobia.
Let’s face it, we are all a bit critical of ourselves sometimes. Although they might not admit it, college students are still deeply connected to their peers and what their peers think.
College students face tons of problems and annoyances. If your product or service solves a problem or removes an obstacle, talk about it in your campus advertising.
Two universal truths. College students love free stuff and deals. Offer a good discount that isn’t too good to be true, or offer things for free.
People often take the path of least resistance. Try to provide an option for students that offers a shortcut or a resource that saves a lot of time and energy. Tap into that laziness with subject lines like these:
Funny or witty emails can draw students in and help lower their guard. Here are a few from brands you know:
You can use a free tool like Zurb’s TestSubject to see how your subject line will appear on a variety of popular mobile devices.
A/B test your subject lines, and keep track of what works for future promotions. Test which days of the week and times of the day work best, too.
According to a report by Experian, using emojis in your subject lines can increase your open rates by 45%.
Leverage good targeting. We have hundreds of student data points and access to millions of opt-in college student email lists. Contact us today for a count.