How to Maximize Your Product Sampling Campaign
If you read our previous post, “Gen Z Campus: The New Kids on the Quad” you learned that today’s college students are much different than their Millennial counterparts in many ways. The messaging you had been using on campus these past 4 years may no longer be effective. Before you can plan your on-campus marketing strategy, you have to get the message and design right. Here are some marketing message thought-starters to help you clear the deck and zero in on what you want your advertising to convey.
To unlock our pro-tips, download these questions as an easy-to-use marketing message worksheet. Use this info to brainstorm and finalize your campus marketing messaging and create an effective design strategy.