3 Reasons Your Brand Should Offer College Student Discounts
College Marketing Group today launched a national college newspaper ad campaign with ReachOut.com to create awareness of mental health challenges among youth as well as prevent teen and young adult suicides in the United States.
Bloomington, MN, October 26th, 2010 — College Marketing Group, a marketing agency that helps companies reach college students on and off campus nationwide, today announced the launch of a national college newspaper ad campaign focused on youth mental health awareness and suicide prevention with ReachOut.com, the main program of the Inspire USA Foundation, a 501(c)(3) non-profit organization with the mission of helping millions of young people lead happier lives. Suicide is the third leading cause of death for young people aged 15-24 years old.
The “We Can Help Us” ads promote ReachOut.com, a website where young adults can improve their understanding of mental health issues, develop resilience, build their coping skills and increase help-seeking behavior. It provides evidence-based information and support, real-life stories and the ability to connect and contribute in a safe and supported community.
College Marketing Group will use its strong relationships with college newspapers to provide national campus newspaper ad placement on behalf of the Inspire USA Foundation. The effort will involve hundreds of campus newspapers from all over the U.S. and will reach millions of today’s college students in cities small and large.
“We’re thrilled to be working with College Marketing Group to get the word out to students about ReachOut.com,” said Jack Heath, founder and CEO of the Inspire U.S.A. Foundation. “With suicide being the second leading cause of death among college students, these ads will hopefully let them know they are not alone and that others have made it through tough times.”
The “We Can Help Us” campaign provides an opportunity to generate hope among students who are going through a tough time across the United States. The PSAs seek to convey that they are not alone in their struggles with emotional and mental health problems. It was created in collaboration with SAMHSA (The Substance Abuse and Mental Health Services Administration), the Ad Council, DDB New York and the Inspire USA Foundation.
College Marketing Group is a college marketing agency located in Bloomington, MN that provides national advertising and promotion services on and off campus. For more information on the company, visit them online at www.CollegeMarketingGroup.com, on Twitter @campus_media, or contact them at 952-854-3100.
The Inspire USA Foundation is a 501(c)(3) national nonprofit organization based in San Francisco with a mission to help millions of young people lead happier lives. Working directly with teens and young adults, Inspire USA designs and delivers innovative technology-based services, which promote mental health and prevent suicide. To find out more visit them online at https://www.inspireusafoundation.org/.
If you are interested in participating in this PSA effort, please contact us. We have online ads and print ads that we can provide to you upon request.