3 Reasons Your Brand Should Offer College Student Discounts
Addition of new position reflects commitment to client services and sustained growth
MINNEAPOLIS – January 28, 2016 –In order to balance exceptional client services with continued growth, College Marketing Group, Inc. has promoted Joel Eisfelder to the recently created position of Director of Account Services. A specialized media and marketing agency that combines cutting-edge digital and nontraditional marketing strategies to help national brands reach the elusive college student market in the U.S., College Marketing Group has experienced significant growth in the past two years with revenues up 20 percent year-over-year.
In his new role, Eisfelder will oversee the execution of client campaigns and will be responsible for rolling out the agencies new inbound marketing services in 2016. Core to his new role will be ensuring that services provided are on strategy, on time and within budget. Prior to the promotion, Eisfelder served as the agency’s Sales Director and was responsible for the management of both the Account Development and Account Management teams.
“While it is core to our agency DNA, we (College Marketing Group) had reached a point in our growth where we needed someone focused solely on ensuring we meet our client’s needs and expectations,” said Jason Bakker, COO at College Marketing Group. “Having worked with Joel for more than a decade, we knew he was the perfect person to take ownership and shape this new role. Not only does he understood the dynamics of our services and the intricacies of marketing to college students, he also embodies the agency’s ‘100% say-do ratio’ philosophy.”
After spending several years within the Star Tribune’s sales organization, Eisfelder rejoined College Marketing Group in 2013 as Sales Director. During his tenure at the newspaper, Eisfelder held multiple roles including Sales Development Manager, Director of Channel Revenue and most recently Director of Radius. In these positions he was responsible for driving revenue growth through new digital marketing products and strategy.
Eisfelder first joined College Marketing Group in 2002 as an Account Manager and was promoted to Media Director in 2006. He remained at the agency until 2011 before leaving for the Star Tribune.
A resident of Richfield, Minn, Eisfelder graduated from the School of Journalism and Mass Communication at the University of Minnesota –Twin Cities.
Founded in 2002 College Marketing Group is a media and marketing agency headquartered in Bloomington, Minn. that helps national brands and advertising agencies reach college students across the U.S. The company’s core offerings include programmatic online and mobile ad buying, out-of-home, direct student marketing, experiential marketing, and non-traditional media placement. The agency assists today’s top brands and agencies with their campus marketing initiatives and has gained wide recognition as experts in enrollment marketing, recruitment advertising and retail branding on campus.