5 College Student Marketing Trends to Know in 2019
“Communicating with college students is so much different than communicating with any other demographic. I enjoy discovering the best ways to get a message across to them and sharing the new ideas successfully with the client!”– Iman Porte
Leading youth marketing agency, College Marketing Group, is proud to announce the promotions of two employees.
Iman Porte has been promoted to Account Manager and will oversee the execution of key client On-Campus Location Media campaigns. Iman is a graduate of the University of Minnesota – Twin Cities and an trained in campus event management, student email marketing, and programmatic online advertising targeting college students. She joined College Marketing in February of 2016.
“I love the challenge that is presented with our niche audience. College students are consistently adapting to new technology and their attention spans are getting shorter. Proactively staying engaged with our target audience has been the key to building creative and successful strategies for my clients.” – Amanda
After a successful run on our account management team, Amanda Rancourt has transitioned into a role of Account Development. In her new role, Amanda will work with new clients to develop strategies that reach college students. Amanda joined College Marketing in April of 2013 and has comprehensive knowledge of all media options available to reach today’s college youth.