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In order to support continued growth, specialized media and marketing agency College Marketing Group, Inc., has hired Joan Nelson to lead the organization’s sales team. A seasoned media professional well-versed in digital media and content marketing, Nelson will be responsible for generating revenue through new client engagements and expanding existing relationships with national brands and leading advertising agencies targeting the elusive U.S. college student market.
As College Marketing Group’s sales director, Nelson will direct the company’s overall sales process and oversee the company’s account development team. She assumes the role from Joel Eisfelder, who was recently promoted to Director of Account Services.
“College marketing and advertising on campus has become a craft in its own right and in order to be successful, brands need to continually evolve their strategies and implementation,” explains Jason Bakker, COO at College Marketing Group. “Throughout her career Joan has been at the leading-edge of implementing new strategies to reach audience segments – from online advertising to digital content and mobile promotions. She is keenly aware of emerging trends and how technology combined with campus-focused strategies can be used to drive audience engagement and motivate college students to action. We are fortunate to have her bring her insight and leadership to College Marketing Group.”
Nelson joins College Marketing Group from Digital First Media (Pioneer Press/TwinCities.com) where she had been the Business Development Director since 2013. Built to serve local and regional businesses, Digital First Media’s AdTaxi specializes in audience targeting using first-party data, programmatic media buying, search marketing and social media. Within Digital First Media, Nelson ran digital advertising operations and led the turnaround of under-performing sales teams.
She developed an expertise in branded content marketing during her tenure at Brandpoint. As director of Publisher Services and Business Development, Nelson supervised digital media managers who purchased and optimized media to promote the Adfusion content-based advertising platform. On the sales side, she was deeply involved in product development, product testing, marketing and sales staffing.
Prior to Brandpoint, Nelson served as director of Business Development at Internet Broadcasting (now LAKANA) for nine years. In this role, Nelson was responsible for sales and management of strategic direct revenue partnerships for the company’s network of local media web sites. These partnerships included integrated, branded content and non-traditional advertising.
During her time as an account executive at CBS Radio in the Twin Cities, Nelson gained experience in radio advertising, non-traditional advertising, special events and promotional marketing programs.
Nelson began her career in the print newspaper industry working for nearly a decade at the Saint Paul Pioneer Press newspaper. As Display Advertising Manager, she provided leadership for 40 sales and marketing employees to achieve retail and national newspaper advertising sales revenue goals. She was a key player in strategic planning, budgeting and cross-functional initiatives and was personally active in selling, staffing, performance management and development planning. Nelson’s first print media position following graduation from the University of Wisconsin – Madison was general manager for Skyway News, a weekly newspaper based in St. Paul, Minn.
Nelson is a resident of Minneapolis.
About College Marketing. Founded in 2002 College Marketing Group is a media and marketing agency headquartered in Bloomington, Minn. that helps national brands and advertising agencies reach college students across the U.S. The company’s core offerings include programmatic online and mobile ad buying, content development, direct student marketing, experiential marketing, and non-traditional media placement. The agency assists today’s top brands and agencies with their campus marketing initiatives and has gained wide recognition as experts in enrollment marketing, recruitment advertising and retail branding on campus.