The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

The competition between employers to hire qualified candidates right out of college is fierce. And for good reason:...

Many universities host college career fairs as a way to support undergrads and soon-to-be grads in the job...

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...

One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...

One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...

Remember what you used to have to do to get a job in college? You’d dress up in...

Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...

Brands that market to college students may be able to stay in the black by simply highlighting their...

Every business, big or small, shouldn’t overlook the benefits of hiring college students. That includes recent grads and...

For college students across the country, summer break is just getting started. But for advertisers, now’s the time...

For most millennials, social media is a one-stop shop for all their needs. It’s where they get their...

Believe it or not, it’s almost that time of year again — that’s right, we mean back-to-school shopping...

Whether you’re a national brand, an advertising firm, or university, the college student market is one you can’t...

If you’re an employer looking to recruit college students, you’re in luck. They’re a demographic that never dries...