On-Campus Marketing: How to Make It Work For Your Brand
With the continued growth of social media and power of online targeted marketing, it’s easier than ever to...
How to Make the Most of Your College Event Sponsorship
If your brand is looking to market to college students, building a presence on campus means reaching the...
How to Attract More Transfer Students to Your University
A trend that we’ve seen developing over the last few years is the increase of transfer students applying...
How to Win at College Student Marketing During Finals Week
Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...
6 Ways for Political Campaigns to Reach College Students
Political organizers have always worked to connect with college students. This effort is more import than ever, as...
How to Measure and Improve College Brand Ambassador Performance
Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...
Out-of-the Box Marketing Tips for College Football Games
The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...
6 Tips to Improve College Student Employee Retention
The competition between employers to hire qualified candidates right out of college is fierce. And for good reason:...
When is the Best Time to Host a College Career Fair?
Many universities host college career fairs as a way to support undergrads and soon-to-be grads in the job...
How to Win at On-Campus Marketing During Welcome Weekend
Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...
How to Get College Student Brand Ambassadors & Evangelists
One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...
College Student Marketing: How to Make the Perfect Video
One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...
How to Mobilize Your College Employees to Recruit More Students
Remember what you used to have to do to get a job in college? You’d dress up in...
How Your Brand Can Make a Splash on Campus
Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...
How Your Brand Story Can Build Customer Loyalty With College Students
Brands that market to college students may be able to stay in the black by simply highlighting their...
