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collegemktgrp's Posts

Political Agencies

Barriers to Voting as a Student: A Marketing Perspective

As the 2020 presidential election nears, campaigns are working hard to get college students to vote for their...

Brands/Advertisers

How To Win At TikTok Influencer Marketing

When it comes to marketing to Gen Z, social media marketing is really important. Gen Z is the...

Employers

How To Hire College Students During Coronavirus

In the era of the coronavirus, it’s harder than ever for businesses to connect with college students for...

Brands/Advertisers

Cause Marketing: What It Is And Why It Works

College is a key transitional period for brands to connect with customers who can turn into loyal, long...

Universities

How to Win at Enrollment Marketing With Email

Universities are facing a decline in enrollment numbers for this fall due to the effects of coronavirus. To...

Brands/Advertisers

How To Market College Student Bank Accounts

As some college campuses plan to re-open this fall, many things will look different. Single-person dorms, online lectures,...

Brands/Advertisers

5 Tips For Marketing To College Students

With college campuses closed for the rest of the spring semester (and maybe even longer), brands who rely...

Brands/Advertisers

College Students Are In Need. Moving Companies Can Help.

With college campuses and residence halls now closed, millions of students have had to move home or find...

Brands/Advertisers

How to Target College Parents Online for Graduation Gifts

The world of retail has gone through major changes over the past six weeks or so. With coronavirus...

Brands/Advertisers

How Housing Companies Can Help Students Right Now

The spread of the coronavirus has upended college student’s lives across the world as campuses closed far earlier...

Universities

How to Win at Enrollment Marketing on YouTube

This blog is Part 2 of our series looking at how universities are boosting enrollment with social media....

Brands/Advertisers

How to Market to the Parents of College Students

College students in America have a combined spending power of over $400 billion. Each year, they spend about...

Universities

How Universities Can Find the Best Candidates for Summer Jobs

Around 70% of full-time college students work jobs while attending school. And 40% of these students are working...

Universities

How to Market Your College to High Schoolers: A Year-By-Year Guide

As a university, there are a lot of different ways to boost enrollment numbers: Build an engaged social...

Brands/Advertisers

How to Boost Spring Break Business from College Students

For travel brands seeking to reach new customers, college students heading out on spring break represent a real...