Cause Marketing: What It Is And Why It Works
At College Marketing we’re always looking for ways to help our clients achieve their goals. For a long time that has meant helping them reach the elusive college market efficiently and effectively through a variety of media channels. As media habits have changed, so has our approach. As digital devices proliferated and on-demand media consumption has taken hold, we expanded our capabilities to provide best-in-class options to reach students where they spend their time and attention.
More and more often we hear from our clients that they need help in reaching students throughout their customer journey – not just driving awareness and website visits through paid ads and promotions, but also driving continued engagement on their website through quality content that gives students something of value. For millennials, that also means they want something personalized. According to a recent survey by Rapt Media, 62% of consumers said that if brand content was more personalized to them, they would be more likely to seek out other information or content to learn more about the brand, and 53% said they’d be more likely to remember the brand. 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant.
In order to connect with students for the brands and organizations we work with, we’re now helping create that content and deliver inbound marketing services. College students, including both Gen Y & Z, are much more trusting of content they find on their own and have more positive feelings about those brands. We’re taking our knowledge, experience, and years of delivering marketing messages to students and baking that into our content strategy. We have the know-how to design engaging content, as well as the platforms to deliver it – email, web, social media, mobile – wherever college students prefer to interact with a brand.
Want to learn more about what inbound marketing is all about? Check out this overview we put together.