How to Use Inbound Marketing Strategies to Reach College Students
Recruiting students on campus has changed drastically over the last decade. Recruitment teams are growing smaller, and technology has replaced many of the human touch points employers used to rely on. More than ever, employers are faced with the challenge of doing more to build their reputation as a great place to work with students who have become more critical of what a company stands for. Companies are also experiencing increased competition for the brightest students, battling trends in lower retention, and being held accountable for creating a diverse workforce.
Today’s brands need an online tool to help them select the right schools on which to focus their recruitment efforts. The old model of focusing on the same top-tier schools means that employers are missing an enormous amount of talent in students attending lesser-known universities.
College recruiters need “smart” data on students and degrees that go beyond the fragmented and inaccurate information available online today. They need valuable insider knowledge on campuses and hard-to-find contact information for university departments and staff. And to top it off, they need this all in one place for their entire recruitment teams to access and share.
The good news is that there is a new online tool that does all this by streamlining university recruitment efforts. It’s called Mytasca, and it is saving companies thousands of dollars in lost productivity and campus recruitment planning time.
College Marketing Group developed this tool after pleas from our recruitment advertising clients for a better solution. We listened as employers shared their lack of confidence that they were recruiting from the right schools and the frustrations of campus recruiters who spent hours doing research instead of building student relationships.