5 College Student Marketing Trends to Know in 2019.
When it comes to hiring from college campuses, your recruiters are probably doing the heavy lifting for you. But they can only be in one place at a time and students are constantly hearing about other employers and forming their own opinions about the best places to work. Whether you are only hiring a few or if you hire thousands of students each year, all employers need to develop a way for their employer branding to be on campus when recruiters aren’t.
Look for ways to stay top of mind while communicating what your company has to offer. Some options to consider:
Students want to understand if you offer a rewarding career path, but also want to know what it’s like at your company day-to-day. Do your corporate values match theirs? Are employees provided opportunities to learn and advance? Is there free coffee? Is anyone having any fun? A recognizable employer brand will help differentiate you from competitors.