
How to Maximize Your Product Sampling Campaign
It’s 2015 and the United States is changing in new ways with an onslaught of new technology and unique experiences overtaking the attention and incomes of the Millennial generation (adults ages 18 to 34 in 2015). Many seek to stereotype this demographic as lazy, entitled, and narcissistic, but often marketers and the media alike misunderstand them at their own peril. As marketing professionals, there are 5 big reasons why, we can’t afford to ignore the rise of the Millennial.
In other words: Times are changing and it’s time for many marketers to play catch up. One common trend is that our messages must be more personable and personalized than ever before. Another is that we must strive harder to be relevant in an age of digital clutter and rapid cultural diversification. Throughout the rise of the Millennial, we’re going to need to continuously evaluate and adapt our strategies to reach this dynamic generation.
Think you know Millennials? Tell me your Millennial marketing success story for a chance to get featured on the College Marketing Group blog. Just write Jamie@CampusMediaGroup.com and we’ll get in touch!
Need help targeting the Millennial market? We’re here to help. Contact us today for a free quote.