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Brands/Advertisers

How to Win at College Student Marketing During Finals Week

Anyone who has spent time in college remembers the pain and suffering that is finals week. With too...

Brands/Advertisers

6 Ways for Political Campaigns to Reach College Students

Political organizers have always worked to connect with college students. This effort is more import than ever, as...

Brands/Advertisers

How to Measure and Improve College Brand Ambassador Performance

Student brand ambassadors are an essential tool for promoting your company on college campuses: They’re trusted by their...

Brands/Advertisers

Out-of-the Box Marketing Tips for College Football Games

The college football game is a fall tradition at campuses across America. It’s where students and longtime fans...

Employers

6 Tips to Improve College Student Employee Retention

The competition between employers to hire qualified candidates right out of college is fierce. And for good reason:...

Universities

When is the Best Time to Host a College Career Fair?

Many universities host college career fairs as a way to support undergrads and soon-to-be grads in the job...

Brands/Advertisers

How to Win at On-Campus Marketing During Welcome Weekend

Here at College Marketing Group, we’re big proponents of online marketing, from email to social media. But when...

Brands/Advertisers

How to Get College Student Brand Ambassadors & Evangelists

One of the best ways to build long lasting loyalty with customers is to develop a compelling brand...

Brands/Advertisers

College Student Marketing: How to Make the Perfect Video

One of the strongest digital marketing trends in recent years is the rise of video. YouTube garners 5...

Employers

How to Mobilize Your College Employees to Recruit More Students

Remember what you used to have to do to get a job in college? You’d dress up in...

Brands/Advertisers

How Your Brand Can Make a Splash on Campus

Two-thirds of college students say that once they fall in love with a brand, they’ll support it for...

Brands/Advertisers

How Your Brand Story Can Build Customer Loyalty With College Students

Brands that market to college students may be able to stay in the black by simply highlighting their...

Employers

How to Use Facebook to Up Your College Student Recruitment Game

Every business, big or small, shouldn’t overlook the benefits of hiring college students. That includes recent grads and...

Brands/Advertisers

5 Ways Brands Should Optimize Their Back-to-School Emails

For college students across the country, summer break is just getting started. But for advertisers, now’s the time...

Brands/Advertisers

10 Easy Ways to Build Your Email List Before Back-to-School Sales Start

For most millennials, social media is a one-stop shop for all their needs. It’s where they get their...