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Brands/Advertisers

Why Your Brand Needs Audience Personas to Convert More College Students

When you consider how to market to college students, do you craft messaging with a specific person in...

Brands/Advertisers

Why a Strong Visual Identity Helps Market Your Brand to College Students

With branding, a bad first impression is a hard one to shake. This is especially true when you’re...

Brands/Advertisers

How to Use SMS Marketing to Keep Your Brand in Front of College Students

The digital marketing space is a fast-moving environment. By the time your brand develops a unique way to...

Brands/Advertisers

How You Can Become One of the Top Brands Advertising on TikTok

The power of TikTok can’t be overstated. Besides being a creative outlet for many, brands advertising on TikTok...

Brands/Advertisers

Increase Your Reach With Gen Z Using These Outbound Marketing Tips

Marketing to college students is an opportunity your brand doesn’t want to miss. As part of Gen Z,...

Universities

How to Increase Summer School Enrollment This Season

Enrollment marketers in higher education face an uphill battle to attract, recruit, and retain new students throughout the...

Brands/Advertisers

How Your Clothing Brand Can Reach College Students Through Email Marketing

College seniors about to graduate are looking to hit the ground running. That means they’re also looking to...

Brands/Advertisers

Use These 5 Strategies to Increase Engagement With Gen Z on TikTok

For brands and advertisers, TikTok is a wellspring of opportunity to market to new audiences and increase engagement,...

Brands/Advertisers

5 College Student Marketing Trends to Know in 2022

Any marketer worth their salt knows it: the college student demographic isn’t one your brand can afford to...

Brands/Advertisers

The Most Important E-Commerce Dates for College Students

Savvy marketers and business owners understand that effective marketing is driven by seasonality, trends, and popular events. There...

Brands/Advertisers

How to Convert More College Students and Build a Loyal Base with Your Social Media Strategy

The college market is unlike any other today. Whether they realize it or not, Gen Z is the...

Universities

The Best Print and Digital Marketing Resource for Universities

It’s always a hectic time of year for university marketing departments! Right now, you’re likely slammed with promoting...

Brands/Advertisers

5 Best Social Media Marketing Strategies to Reach College Students

Social media is a critical tool for marketing to college students — namely, millennials and Gen Z. 98% of college students in...

Brands/Advertisers

Easy Ways to Engage College Students By Giving Back

Most college students are part of Generation Z, a demographic that interacts with brands and advertisements in a way that’s...

Brands/Advertisers

The Benefits of Integrating Facebook Ads and Shopify for Brands

Shopify has over one million active users. With its powerful and intuitive website, it offers businesses of all sizes...