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On-Campus Marketing to College Students

Get your free guide to creative ways to reach the college audience

A critical part of developing brand loyalty with your target audience is to get out in the real world and interact face-to-face.

This is especially true with today’s college students, who are particularly keen to engage with a brand before handing over their hard-earned money, according to a recent study by the National Retail Federation and IBM.

Engaging means getting on campus and marketing to college students in the real world. But a booth at an orientation fair is far from original or memorable. Investing in on-campus marketing is an opportunity for your brand to make a meaningful connection with potential lifetime customers.

So why not be a bit more ambitious and really make a splash with your next on-campus marketing campaign?

Experiential marketing. Student brand ambassadors. On-campus location media. The ways to win at college marketing go on and on. Fortunately, we’ve done all the hard work of coming up with great ideas for you.

From Welcome Weekend to Finals Week, College Marketing Groups has the tips you need to succeed in our guide to creative on-campus marketing.