Here at College Marketing Group, we’re big proponents of online marketing — from email to social media. But when it comes to marketing to college students, you can’t afford to neglect your on-campus presence.
Not on campus? Your competition sure is. Marketing on college campuses is becoming more and more prevalent. And the likelihood that a student will make a purchase increases if they’ve encountered your marketing in-person.
Market to Each Niche
Decide who your student personas are, and make a list of their needs, desires, and challenges, and how your product can help.
Fine-tune Your Message
When you set up on campus, your team should know how to talk to passing students to get their attention.
Connect Beyond the Moment
This is your chance to create a lasting connection that’ll increase your reach after your initial interaction is over. Make the most of it!
On-campus advertising is one of our specialties at College Marketing Group. And making a mark on campus requires more than just showing up for a single event.
From giveaways and local business collaborations to on-campus exclusive promotions, building powerful teams of student brand ambassadors to digital marketing campaigns, we know all the tricks to connect your brand with students.
This insider knowledge allows us to recommend the right media opportunities to reach students while also saving valuable time and money.
College student marketing just got easier.
"College Marketing Group gave us a unique opportunity to engage with New Yorkers on a one-to-one basis to build brand love. They provided a nimble program strategy that allowed us to activate in New York City in an efficient and interactive way."
“College Marketing has been a good partner in working with to find digital marketing solutions to meet our very specific target audiences. We’ve had measurable success with each campaign, and look forward to working with their wonderful team on other projects.”
Lindsey Savoie & Janet Slater
University of Illinios – Gies School of Business
"We chose College Marketing Group for our campus posters and the service we received was top-notch. The team was able to meet our deadlines and deliver our materials on time and executed according to plan."
“College Marketing Group has been our go-to resource in helping us grow Tapingo across hundreds of college campuses. They've been instrumental in finding and staffing on-the-ground marketing talent all while maintaining a level of service that is customized to our needs.”
Chad La Tourette
"Campus postering worked well to promote graduate studies programs for one of our clients Higher Ed clients. The team at College Marketing Group was great to work with – strategic, responsive, and results driven."