1540 Place – Q1 2024
Campaign Follow-Up
STEP 1
Your Campaign Results
The 1540 Place campaign aimed to raise awareness about housing options for MTSU students. The campaign successfully reached 49,749 individuals, generating significant engagement. The first launch saw a 14.53% open rate and a 1.92% click-through rate. The second launch increased momentum with a 27.75% open rate and a 2.94% click-through rate. These results highlight the effectiveness of targeted communication in reaching the desired audience.
SEND 1
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Visit Us
View Room Details
Amenities Learn More
SEND 2
%
Open Rate
%
Click Rate
%
Click-to-Open Ratio
Most Clicked Links
Visit Us
Header Learn More
View Room Details
RETARGETING
%
Impressions
Clicks
%
Click Rate
STEP 2
Compliment and Enhance Your Results
Geofence Impression Based Tactic – $15 CPM
This impression-based targeting tactic works by setting up a geofence around a specific location, along with a carefully selected target audience. We typically advise a duration of 30-60 days to complement an existing campaign (some partners prefer a hands-off approach, allowing us to optimize their monthly impression-based branding!) This tactic delivers ads through mobile applications and desktop banner displays. Its primary goal is to elevate brand visibility and campaign awareness, often leading to enhanced overall performance as the demographic becomes more familiar with your brand.
We’ve witnessed impressive outcomes using this approach and would be delighted to share them with you upon request!
CONCLUSION
Incorporating these two strategies into a future campaign will not only enhance brand awareness but also empower 1540 Place to engage with those who have interacted with the brand, thus yielding stronger synergy and results throughout each tactic.
STEP 3
Your Feedback Matters!
Help us serve you better by sharing your insights from the recent advertising campaign. Your thoughts are invaluable to our growth and innovation. Kindly click the button below to take a quick exit survey. Together, let’s shape the future of impactful advertising!
